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Debt can be very useful, as it allows us to purchase those big-ticket items that we’re unable to afford to pay for upfront. But an unplanned illness, accident, job loss, or global pandemic can quickly get out of hand, causing your once-manageable debt to become a dire financial emergency. The…
Although it sounds gross and lowly, the humble waste management industry forms an important part of society. This institution has a pivotal vital role in getting rid of waste materials in order to maintain a clean, sustainable, safe, and healthy society. In general, most of the work in a given…
If there’s one thing that 2020 showed us, it’s that technology is as important now as it has ever been. All sub-sectors of the tech sector really stepped it up this year. Whether it’s in the medical sector, where we produced a vaccine for a deadly communicable disease in mere…
From predictive analytics to virtual reality and IoT, advanced technologies are changing the real estate industry we know of. According to research studies, global real estate professionals believe that advanced technologies: Reduce construction and management costs (68%) Simplify financing and investment processes (59%) Boost operational efficiencies (51%) Help them meet…
Artificial Intelligence has given a whole new dimension to the technological world. Does that mean machines or devices are going to replace human intelligence or efforts? May yes or Maybe no. The evolutions of Artificial intelligence and Machine learning over the past few years have come up with a lot…
This might sound like the most generic tip in the business world of the 21st century, but here it is: being better than your competition is the only way to become truly successful. With so many people offering the same services and products you’re offering, being better than everyone else…
There's no survival in the world of business without innovation. The ceaseless technological development creates new markets as well as new opportunities for the success of all those open to change. Keeping up with the times in this sense is an obligation of every company eager to do outstanding business,…
The word "Keyword" (KW) is nothing new to those who want to optimize their online presence, especially in search engines like Google. However, as standard, as it is, technical search engine optimization (SEO) like pagination and site speed have overshadowed it. SEO, at its core, begins and ends with keywords.…
The art of doing business is gradually developing and so is the competition. You need to enhance your business measures in order to stay in the competition. Woocommerce as an e-commerce store is employing the WooCommerce Shop As Customer. It is also using Woocommerce SMS Notification to enable it to…
Data Science Data science is tied in with removing, investigating, envisioning, overseeing, and putting away data to make bits of knowledge. These experiences assist organizations with settling on incredible data-driven choices. It is one of the most exceptionally pursued positions because of the bounty of data science position and a…
In today’s fast-changing world of marketing, businesses are consistently on the lookout for innovative ways to promote their services. With the rise of social networks, wearable devices, voice assistants, and business review sites, digital marketing has gained momentum. Studies found that 97% of users find local businesses online more than anywhere…
What do modern users look for online? They search for valuable, relevant content that is based on research and includes step-by-step explanations. So if you want to attract users to your website, you should learn how to write data-driven content. If you are a newbie in the field, it might…
The lack of career development harms workplace engagement and drives employee attrition. Do not let that happen to you. If you believe you are overqualified for the job and that you deserve a promotion, do not fret. There are steps to take to speed up your career advancement. Here are…
Investing money in an account or trust fund can be a helpful tool for passing assets onto your descendants. One of the best things about being a grandparent is being able to help your grandchildren reach their life goals and dreams. There are a number of different ways you can…
If your small business is struggling to break even thanks to seemingly insurmountable issues, you might think your only choice is to close the doors and simply walk away. But there are a number of other options you can do first to try and revive your business before shutting down…
Although most gaming entrepreneurs are tempted to start their business plans by looking at options in their home country, it may actually put them at a disadvantage. Maybe they live in a location with a high tax rate. Or their home country simply doesn't have a high enough Gross Domestic…
Bitcoin is digital gold. Users all over the world and without the intervention of centralized authorities make fast, safe, and cheap transactions. And the traders earn on this asset. However, making a profit in the cryptocurrency market depends on an understanding of price formation mechanisms. At first glance, simple concepts,…
Having multiple sources of income, also known as “side hustles” has become a way of life for many — whether it be to earn more money or to have a creative outlet to pursue a passion. While the term “side hustle” has been around for close to 70 years, there…
As the world’s leading cloud platform, AWS offers more than 175 featured services to help businesses innovate, become more agile, and lower costs. As a result, millions of businesses around the world use AWS to develop, deploy, and host applications. AWS is particularly appealing because businesses can customize their services…
For successful business upfront, organizations need to ensure secure & smooth backend operations. What appears as most appealing on the front end might actually be haywire at the backend. Most of the businesses today are experiencing this crisis and are in search of feasible solutions to smartly align & resolve…
Plugins are the most popular extension modules that help to get solutions for content management systems, software, and browsers. The demand for plugins is increasing day by day. It helps effectively in Magento SEO Optimization, web analytics, online marketing, and more. With the help of source systems, this includes the…
Amazon Web Services (AWS) is a leading cloud computing service offered by Amazon and is the first to make a $10 billion record in revenue in the first quarter of 2020. With offering over 175 feature-rich services from global data centres to millions of customers, including start-ups, leading corporates, &…
Blockchain is the most trending technology in recent years. This amazing technology was first associated with cryptographic currencies and took a lead in all bitcoin casinos, the sports industry, educational and financial institutions. But now it has become an important tool in the eyes of all mobile app developers. Blockchain…
When it comes to startups, there is nothing tastier than a food startup. While tech startups might be a popular topic in the startup world, it’s food startups that are innovating and getting traction as they fight it out to be the big cheese in the culinary world, especially in…
Work productivity, or to be more precise, its increase, is one of the most discussed topics nowadays. Therefore, it’s no wonder that both the employers and employees look for different ways to boost productivity at the workplace in the most effective and efficient manner. Fortunately, we live in a digital…
The number of documented novel coronavirus cases in the US nears 6 million. The virus’s pervasiveness results in disruptions to a majority of Americans across the country. It transformed how we move, eat, and work. The pandemic disrupted how a majority of Americans work. Whereas less than half (43%) of…
Peer-to-peer lending is quickly becoming a popular way to secure personal and business loans. However, like any investment opportunity, research is king. On the back of consumer trust in banks reaching an all-time low, online lending or peer-to-peer lending (P2P) is gaining popularity in Australia. This means that, instead of…
With plenty of new businesses exploring the concept of logistics and 3PL, it’s important to understand the industry and any top trends for the sector in 2020. The supply chain and logistics industry is an exciting space, and thanks to new developments in technology it is fast becoming an area…
No matter how small your business is, chances are you can make it more successful if you opt for the right technology and use it wisely. The thing everyone agrees is that each enterprise needs proper technological support, though to different extents. The problem is that small business budgets are…
Nowadays, Google provides plenty of ways to market our brands virtually. We all know that most people use this software every day, and we have to take advantage of it. Fortunately, Google came up with a "Google Maps Marketing," which helps us to optimize our brand's presence in the virtual…
Artificial intelligence is about to become the most important branch of the IT industry. It’s already a fast-growing niche that affects different aspects of our lives. From smartphone apps and chatbots to big data processing and robotics, machines learn much faster than before. But they’re still machines and they need…
Nowadays, it seems that technology has become an inextricable part of our professional and personal realms, shaping our lives and allowing us to work remotely, change the course of our career, and of course, make more money along the way. This is because tech skills are in high demand in…
Nowadays, it seems that there’s an app to fix any problem and pretty soon it seems that there will be a robot to complete every crucial and menial task faster than its human counterparts. While the “I, Robot” scenario is years if not decades away, there is no denying that…
When you’re planning to launch a website, it’s crucial to build it with visitors in mind. If you create a website using only your ideas, without taking into account user experience, it will be a failure. On the other hand, too simple website design can look unattractive and even bland. …
Cloud marketing has become a real game-changer in the field of digital marketing. Today, there is hardly any online business that does not offer some kind of digital marketing, even if it is as simple as email marketing. Larger and more sophisticated players have a complete suite of tools such…
Small businesses face big problems every day, especially since their competition is far from small-scale, and the need to stand out all the greater for it. Larger corporations, on the other hand, struggle with weeding out those seemingly minuscule issues that could lead to tremendous losses. One wrong hire, and…
In the competitive SMB landscape, content marketing has become a top priority for 53% of marketers. It is a proven method of boosting audience engagement, inspiring customer loyalty, establishing a recognizable brand, and driving sales. Here is how to use content marketing to grow your business. 1- Increase Industry Authority…
With inboxes bulging like bubble-packed Amazon deliveries, most of us are receiving copious, never-requested emails of advice, empathy, and cajoling insight from this or that person on how to keep ourselves relevant during the outbreak of COVID-19. Some of these emails are laden with useful, thoughtful enlightenment. Others are touting…
Email services have gone a long way since being only a fast and convenient communication tool. Today, they incorporate a number of functions of which email marketing is the most popular and most widely used one. Namely, email marketing campaigns are both the cheapest and the most efficient. If done…
Search engine optimization is one of the fundamental digital marketing strategies for businesses that aim to use the potential of the internet for growth by boosting their online presence. SEO is tailored towards the generation of organic traffic, the top source of traffic of websites. Succeeding in SEO requires optimizing…
The New York Times says we are entering a post-text world. Very soon, multimedia will dominate every channel. Writing for communicating with your audience is going out style very quickly. To stay in business, you must ace your marketing game. This might mean reinventing your digital strategy. If you do…
Throughout the years, technology has continued to revolutionize the world. Global information is now at our fingertips, paving the way for the creation and use of multi-functional tools, resources, and devices like the smartwatch and the smartphone. The result of this is that technology has embedded itself in everything we…
The amount of data being produced by today’s organizations is increasing all the time, making efficient and secure data storage and management a high priority for the enterprise. Many businesses store their data in the cloud or in their own data centers. Or if they have a hybrid cloud infrastructure,…
SEO is an art of making your blog stand out among the other similar platforms in the niche. The only way to do it in the modern realities is proving the search engines that it is worthy of being shown to people. However, search engines themselves, Google, in particular, are…
Running a business is as much about ensuring it’s financially viable as it is about serving your customers and keeping them happy. In addition to securing sufficient sales and generating revenue, all businesses need to keep their outgoings in check. In the office, overheads can become a challenge to keep…
Virtual private networks (VPN) are widely used for the purpose of securing one’s connection to protect their online activity or to occasionally access websites that are geographically blocked. When you research about VPNs, you will see that a lot of sites talk about the negative effects of providers that offer…
In an age where everything is quite literally accessible at the touch of a button, it makes sense that technology users want even quicker ways to enjoy their smart devices. That’s where technology hacks come in. By its very definition, hacking is a strategy employed in order to complete an…
Our economy is data-driven. We have limitless data points at our disposal and every business is using them. Without using the power of big data, it's almost impossible to succeed and grow in our fast-paced, highly competitive market. So, how does this all translate to the way we handle and…
It has often been said that winning new business clients and customers over is a less stressful task and process than retaining the ones you already have. This is because after a customer has been won over, there are yet many factors to be considered in ensuring that they remain…
Very few companies can operate today without some form of IT infrastructure in place for their business. Even the most technologically resistant companies will still likely have to employ IT services for communication or data storage. Maintaining the IT infrastructure your company relies on is a complex and expensive task,…
High-speed internet, cloud-based platforms, and powerful apps have made it possible for just about any type of work to be done remotely, without compromising team-building and work quality. No better evidence of this exists than the large companies that have made the 100%-remote model a success. Web design and development,…
According to a range of studies, the big data analytics market is set to reach $103 billion by 2023. In addition to this data, it is expected that by 2020 every person will generate 1.7 megabytes in just a second. So how are analysts and companies going to use it? …
People spend a great chunk of their lives at work, and workplace challenges are often a great source of stress and unease for many. While a company can strive to make their work environment one without conflict, the truth is workplaces will always experience challenges. From employee productivity to keeping…
Today’s generation has become so obsessed with anything digital--from desktops to laptops, mobile phones to tablets, and social media apps to a whole lot more software and systems. Digital transformation makes it possible for humans to interact, connect, and improve user experience over time. Digital transformation or DX, according to…
Today’s modern world has made it possible for humans to get so obsessed with technology, gadgets, and basically anything digital. Instead of newspapers and magazines, you’ll most likely see people on subways and sidewalks waiting for a ride as they press their noses against mobile phones, with eyes locked on…
Probed extensively, the relevance of innovation ecosystem goes far beyond the binary of symbiotic and parasitic innovation. Indeed, the popularity of the concept of innovation ecosystem across countries is proof of the diversity of the idea as applicable in practical life. Across the globe, the rapid emergence of innovation labs…
In this day and age, where digital and anything tech-related continues to grow, develop, and advance at an exponential rate, digital transformation has become more than just an option, but rather a necessity and inevitability. Digital transformation or DX refers to the process of organizations “going paperless” or integrating digital…
Not withstanding the interminable parroting of the benefits of startups by the leading political establishment, it is arguably one of the most popular and cherished forms of employment in today’s times when the Indian job scenario is rather bleak. In fact, in the employment rate of the subcontinent (3.52 percent)…
Agile methodology and practices have become the centre of attention across various industries, as well as business operations ranging from software development and marketing to manufacturing and project management. That's why more and more companies are embracing Agile and its full potential. While some are early adopters, others are biding…
Mastering social networks offer significant competitive advantages to develop your business. From the choice of platform to the type of message to be posted and the management of communities, good practices make it possible to exploit all their richness, a wealth of consumers not to be neglected that good advertising…
Artificial intelligence (AI) refers to a new digital frontier in today’s modern age. It is the simulation of human intelligence and processes into machines, most notably, computer systems. Basically, AI-powered machines or machine intelligence are programmed to adapt to daily human tasks through observation, learning, programming, and system coding. More…
Ever since the globalization of markets, specifically in scientific and technical niches, it has forced technology firms the need to keep readjusting their R&D and Radical organizations. R&D and Radical Innovation can get highly complex, especially if the two structures are merged. In this article, we will go through both…
Cryptocurrency trading was born from the maturity and evolution of stock exchange trading. It borrows the same concepts from stock exchanges, such as having buy/sell limits and benefiting from arbitrages. Before the golden age of the Internet, traders had to go through a lengthy process to earn their money. One…
Marketing and advertising on social networks without a clear plan, tactics, and strategies, from an advertising campaign, turn into chaotic spam. After all, if you do not have a promotion strategy in social networks with clearly defined goals, then, first of all, you will not be able to find out…
Starting a business can be an exciting venture. The startup economy is rich with opportunity and innovation. However, it is also burdened with high – stake risks. Jumping into the deep end of the startup pool is a lot less frightening when you understand and calculate the risks. The path-dependent…
It’s easy to get distracted in this modern era due to the tons of information you receive from both online and offline sources. Instead of helping you make better decisions, the surge of info often results in time mismanagement, muddled data absorption, and decreased productivity. Thankfully, with the help of…
Intellectual property or IP refers to any work, idea, invention, or creation of the human intellect, to which one can claim rights, and for which one can apply for copyright, patent, or trademark rights and protection. Though intangible, IPs today are considered significant assets in most businesses as these can…
Content marketing is a channel that allows you to capture an audience that is blind to other types of advertising channels. This happens because content marketing efforts, first of all, are aimed at providing visitors with high-quality useful information, assistance in choosing and using the product. And, secondarily, on sale.…
Digital marketing today has become very significant for businesses, marketers, and even those who have been greatly attached and committed to traditional marketing. Aside from being an opportunity for growth to many companies worldwide, digital marketing is also known for how cost-effective it is as compared to traditional marketing. But…
A few years ago, e-commerce was something that only some dared to undertake, and that differentiated them from others. Today, selling online is nothing new, and not being present on the internet is almost equivalent to not existing in the market. Most companies can no longer afford to sell only…
Cryptocurrency is the talk of the town once again. After the number one digital asset by market capitalization crossed the $10,000 price point for the first time in almost a year and a half, the mainstream media started to look at the cryptocurrency industry with renewed interest. With prices across…
Improving warehouse productivity has become a lot easier, thanks to technology. In today’s modern age, technology has made it so convenient for warehouse spaces to go on about their day and finish tasks more effectively way ahead of time. Since technology is ever-changing and constantly evolving, why not make the…
Chatbots can be extremely helpful for any online business that wishes to improve their customers’ experience on their website. These automatic tools can help answer questions and guide your customers in the right direction in case they have any problem navigating your website, or reaching out to you in any…
Artificial intelligence is considered as the revolution of this century and the triggering element towards the fourth industrial revolution, also known as industry 4.0. What is artificial intelligence? Artificial intelligence (AI) is the intelligence of machines. This definition refers to the reasoning faculties of some lifeless agents, better known as…
Social media is often mistaken as a mere application on a smartphone. But, social media is more than that. It’s a collection of websites and apps which allow people from different parts of the world to share content and connect with one another. Other than that, social media has made…
Just like any digital transformation company, financial establishments also have their fair share of improving their processes in a digital manner. One of which is AI-powered chatbots. Chatbots have immensely empowered banks, insurance companies, and various financial institutions. This is because chatbots have simplified their processes, which in turn, made…
Remote working involves working away from the office by making use of technology and an internet connection. An e-commerce development company and different app development companies can efficiently and effectively help businesses and organizations to work with remote employees. ADVANTAGES OF REMOTE EMPLOYEES. Work from anywhere at anytime: Remote employees…
Nowadays, people live in a totally digitalised world, which forces companies to have a presence on the Internet. This means that traditional strategies must give way to digital strategies to achieve new goals. Obviously, not all people have the same needs, each consumer will have completely different desires and goals.…
As technology continuously gives us a lot of new tools and software to use, one of the things that should always be in sync is virtualization. Most IT support in Kansas City has been using the virtualization with their everyday work, which in turn, has resulted well. One of which…
Today, it seemed impossible to separate work from personal life, largely because of telephones. When Whatsapp arrived, we shared our number around the world, making it impossible to distinguish between personal and work matters. But companies were missing out on a great tool for communicating with their customers. That's why…
It is with no doubt that any businesses - whether it may be a startup or an enterprise - can extremely be improved by using digital tools such as chatbots. In fact, most web design pricing depends on whether it has this digital feature or not as this tool has…
You are an entrepreneur who is striving for success as well as a legacy which will be remembered. It's time to start taking on category design as a key part of your plan. Times have changed, all markets are immediately global, and the entry cost is lower than ever. Customers…
Many companies, whether large, medium or small, may in some cases find themselves in complicated situations when the balance sheet is not adequate. This may be due to many cases, either external or internal to the company, such as mismanagement in decision making or even lack of communication between customers…
Venture Capital is a form of funding for a new or growing company. It is usually given from a venture capital business that specializes in constructing high-risk financial portfolios. The venture capital business funds the startup company in return for an ownership stake or equity. Venture capital firms usually only…
Have you ever tried talking with a chatbot? Did it get stuck midway? Was the bot unable to answer your questions? Couldn’t carry the conversation anymore? Was spewing out unreasonable or unrelated responses? Well, you aren’t the only one! Everyone discusses the future of chatbots. The tech has been lifted…
Every year, there are new strategies created in the field of SEO. We all know that to be on top we must be updated in techniques and strategies. That’s why this 2019 we should expect more updated and Quality strategies that will help your websites to be on the good…
The minimalist approach is becoming increasingly popular in the business world. Simplification makes it possible to gain in efficiency and serenity, especially when faced with unforeseen circumstances or difficulties. Companies that have embarked on this process of simplification are constantly seeking advice and solutions to free themselves from the superfluous…
Do you know what the ‘problem of generic flow’ is? It’s a solution that serves a generalised objective. It’s the average of group behaviour. It’s guesswork. And, more often than not, it is theoretically perfect but practically lacking. When the shoe doesn’t fit, that guesswork leaves you a customer short.…
There is a bold, glowing line between building a simple chatbot versus a successful one. Chatbots, as Stefan Kojouharov, Founder, Chatbots Life, puts it, are a throwback to the times when business problems were solved via conversation. Even today, marketing remains a matter of perception. If you can get to…
The Internet is, without any doubt, the favorite media for customers. They make more than 3 trillion searches, and it is only on Google, so the companies have found an efficient and cheap shop window for their products and services. The possibility of selling your commercial offer without owning a…
By now, you have at least heard about Bitcoin. It has become widely talked about, and people have been calling it and the blockchain technology it relies on game-changers in the world of finance. But how did this rise happen? It’s fascinating just how rapid the Bitcoin and blockchain’s rise…
2018 was the year of the Internet of Things, in the sense that it played a centrally significant role in the tech community as it grew itself. Be it the predictions for 2019 digital trends or innovators like Elon Musk talking about the future, IOT found a spot everywhere. But,…
The purchase and sale, marketing and distribution of products and services via the Internet are what we know as e-commerce. Currently, there are more and more clients who do their shopping online. However, many people have not decided yet to start doing that due to the lack of trust or…
You can create a web app. And, you will no longer need to secure and manage a server. Seems like a dream come true for a front-end developer? Well, hold your horses! A genuinely serverless reality is far away. But, with the advent of serverless computing assistance like AWS Lambda,…
The economy is experiencing interesting times. Companies and technologies are witnessing remarkable rises and falls when it comes to how tech can be applied. Is there space for Smart Home technology in the fast-paced world of startups? The answer might surprise you. What is Smart Home Tech? Smart home technology…
Have you read ‘The UX of AI’ by Josh Lovejoy? The Staff Interaction Designer at Google talks about a lot of things in this rather interesting, certainly intimidating article of his. But, what stands out from all his dialogues, what I like best, is this one. ‘As long as your…
Cryptocurrency is a digital currency that is created and stored in blockchains. Unlike the fiat currency, it doesn’t have any physical form and is not redeemable in another commodity like gold or silver. The digital currency is secured by the science of cryptography that controls the creation of the currency…
When traditional software development was pushed aside for DevOps, industries were all praises for a system that combined development and operations to create a range of multi-functional skills. In 2011, Mike Gualtieri, VP, Forrester Research, was quoted saying that NoOps would mean an improved application deployment process without needing the…
When you mention entrepreneurship and philanthropy, you cannot fail to mention James Dondero. He is a remarkable businessman, who also employs his great insight into philanthropic work. His keenness has made it possible for him to achieve significant milestones for a variety of institutions. James is a visionary and a…
The United States is a country that has recorded some of the worst disasters around the world, with some of them killing a significant number of individuals and damaging properties. It is common for homes to be destroyed by a tsunami or winds resulting from tsunamis. Other natural disasters such…
In today’s globalized marketplace, managing huge infrastructure and network is a challenging job. Many companies now-a-days are moving towards the cloud. IT professionals are acquiring the necessary technical skills required for creating and maintaining cloud infrastructures. The word “cloud” means storing or accessing data and programs over the internet rather…
What Is Big Data? Big Data refers to the massive amounts of information we’re collecting. This includes but is not limited to metadata on every phone call and email, data on every user’s social media posts and online searches, and tracking of components from the factory to the end user.…
Bitcoin is the #1 cryptocurrency available today. It is secured by cryptography and is exchanged like traditional currencies online. Bitcoin is the first launched cryptocurrency that was created in 2009 by an anonymous individual, named Santoshi Nakamoto. Now, its widely accepted form of digital currency across the world and the…
The sports betting industry won the battle of becoming legal when the US Supreme Court dismissed the federal ban on wagering in May this year, giving the states the freedom to make decision of whether or not to legalize betting. Since then, expectations on how this ruling will impact the…
With electricity prices rising significantly in the last few years, smart homeowners are focusing on cutting their household’s energy use by making the homes more energy-efficient and implementing other energy-friendly strategies. And guess what? If you put your mind to it, reducing energy usage is not hard to achieve. If…
There are very few things within your control when you are aiming to build a successful, sustainable company. You have no control over the market, regulatory authority, technological changes, competition and economy. But there are some internal factors you can control and in fact, aiming for excellence in these factors…
The digital age has enabled the world to be more interconnected than ever, and most people nowadays don’t have a problem adopting modern technology resources. Even though the technology gap between younger and older generations is significant, it seems that a large percent of the elderly are becoming familiar with…
As we all know, our brain is very powerful. In fact, our mind might be the most powerful thing in the entire universe. Because of this, exercising your brain and keeping it in shape is just as important as going to the gym is. When you boost your brain with…
The way the world operates has changed drastically over the past decade, thanks to mobile devices and high-speed internet connection. Employees, customers and other business stakeholders are always on the go and expect a great flexibility in their work and personal lives. To support the way your business stakeholders work…
Human beings are social animals and have always been fond of jotting things down, even 6000 years ago. So it is no wonder that you have felt the need to blog your thoughts now. Guest blogging means writing articles or posts for other websites and is the best online marketing…
The impact of new technologies on business productivity and competitivity between the organization is considerable. That impact that in the beginning seemed to facilitate the development of several actions currently is present in every aspect of our lives and determine the way of working in the XXI century. How the…
Running an e-commerce store is oftentimes a challenging experience, especially for smaller businesses with limited budgets who simply can’t compete with the over-the-top marketing used by large brands. This is the main reason why user experience (UX) has gained so much popularity as of late: it helps small businesses compete…
Education, as we see, is about transmitting knowledge of ‘what happened and how’ to solve problems of the future by applying the old logic and doctrines to the present situation. So the responsibility of the educator is to transmit this past information. Educational institutions also group students according to their…
You wait 3 minutes in a retail store for a sales person to help you and immediately pull out your smart phone to check online for products you like. You find that the online price is much lower than the in-store price and say thanks to the retail store to…
Ecommerce has moved from one of the growth strategies to a necessity for brands now. Global retail ecommerce sales are estimated to reach $4.5 trillion by 2021(shopify.com). Now you have to start thinking what tweaks can be done to your ecommerce to win over your competitors. The tweaks we suggest…
With the advanced technology and software options available to us, it is possible to set up a highly efficient, professional e-commerce store in a matter of minutes. And, with e-commerce sales expected to account for 17.5% of all global sales by 2021, it seems like a lucrative idea. It is…
Hiring managers are becoming more interested in properly understanding the background of an individual before even hiring them. Conducting thorough background checks using social media accounts helps by providing valuable data about a person’s abilities and personalities, which are essential aspects of today’s task-force. Checking a potential candidates profile is…
A website is the opening to new avenues of business and new potential customers. Almost everyone has a website now but how to decide if you should invest time and money to rebuild it? We have put across the major points which will help you decide. 1. Your website is…
Cloud is already living up to its promise by aiding business continuity, faster access and delivering high productivity. On-premise server technology is here for many more years to come but cloud migration is something you have probably thought about at least once. Companies that adopted cloud services experienced 20.66% average…
AI evolution is in full swing across businesses and chatbots are making waves. Hubspot statistics peg that 57% of the consumers are interested in chatbots for their instantaneity. The opportunities provided by chatbots go beyond answering customer enquiries. They are used to collect information, help in shopping, booking and reduce…
AI applications are developing by leaps and bounds globally. Every day every industry is coming up with a novel of delivering great customer experience with AI. It is no different in online shopping irrespective of the industry. Brands today use chatbots to instantly communicate with their customers and resolve issues…
AI-generated customer experience that surpasses your wildest dreams? Is that even possible? Digitalization set up new goals for brands and businesses. Now, MarketingGeeks show that a highly automated customer experience that saves time and money is not only a distinct possibility but a trend that is bound to become the standard…
Can cryptocurrencies really make you a fortune? If you choose the right ones, they certainly can. Just look at the infographic below to see the current crypto kings and how much wealth they have amassed over the last few years. Many of those on the list are considered visionary –…
With the current unforgiving online competition, Search Engine Optimization is crucial to enable you to remain afloat. SEO can be expensive for the majority of small and medium businesses. If you are working on a tight budget, these simple to use SEO tools will uplift your rankings to heights you…
If you are running a successful brick and mortar retail outlet, it has probably occurred to you that adding an ecommerce store would be a good way to increase your profit without incurring too much in the way of overheads. And, it is true – there are a lot fewer…
When it comes to funding a new business, the world has changed a lot. Whereas before you had to go hat in hand to a bank and hope that your application got approved, crowdfunding has now changed the startup landscape entirely. ICOs, or initial coin offerings, are the latest version…
As you might have noticed, the last decade has seen a great deal of technological advancements, which moved us towards the future we previously only ever saw in the movies. Touchscreen devices, the rise of AI, self-driving cars, social networks, and augmented reality are just some of the trends we…
The rapidly changing Fintech market has exploded over the last few years and is changing the financial services industry completely. It is exciting to watch, but also a little overwhelming. New applications are being developed and discarded daily. PayPal used to be the big name in Fintech throughout the early…
As the cryptocurrency has started gaining wider acceptance, a lot more businesses have been working on ways to incorporate it as a payment method. There are a lot of big brands that accept Bitcoin now, like Hotels.com, Expedia, Zynga and many more. If you want a complete list, check out…
One of the important needs of every business today is to find the right digital partner to help them work better and work differently. The key point is to cater to the challenges of increasing demands with IT costs not putting a dent in your profits. Every organization is in need of…
Internet, which some 10-15 years back was a new pass time in our lives, has eventually become our life. From something that we used 15-20 minutes a day, it has become our lifeline today. Consumers have always been concerned about their privacy since the early days of world wide web and…
If you hear the word “blockchain”, does your mind automatically think “Bitcoin?” This is true for many people. And it is, in fact, a valid association. The Bitcoin blockchain is the very first working example of this tech. The keyword to take note of here is an example. While many…
Three years ago Uber’s Chris Messina had used a term called ‘conversational commerce’. Ever since the phrase came to light, it has been adopted as one of the most effective ways of inter and intra-brand communication. Well, simply said, conversational commerce literally means the process of interaction of various brands and businesses through…
In this digital world, everything is data based. Be it a simple Google search or your usage of a particular app, it predicts so much about your preferences that can be used to further generate ads specific to your needs and requirements. With more people turning to instant messaging apps, Conversational Analytics…
Have you ever wondered why you see so many ads relating to your previous searches pop-up time and again when you are using free apps? What’s the secret? How does your smartphone or computer know or remember where you had been? This is where Analytics and Data Science comes in.…
There could come a time when we will all take a plunge innocently, into a world of digital transparency. Your naughty neighbour could be reading all your messages and having the last laugh. He could be snooping into your financial figures. Now it’s beginning to scare you right? Quantum computing is…
Cyber Security is the protection of the integrity of data, files, network, and programs from cyber-attacks and unauthorized access. As per Forbes, the global cybersecurity market is expected to grow to 170 billion by 2020. Hackers today are way smarter than the breakers and they figure out ways much faster for destruction. With…
Without doubt, Bitcoin is the undisputed king of the cryptocurrencies. In 2009, Satoshi Nakamoto, the mysterious creator(s) of Bitcoin, made the Bitcoin white paper an open source via the mailing list of cryptocurrency followers. Ever since, Bitcoin’s popularity has risen steadily. You can find some truly amazing facts about Bitcoin…
Cloud computing is no more an alien term today. It is actually redefining how businesses run. The youth is not scared of any challenges and are willing to take up any new thing coming their way, even if means jumping from traditional to hi-tech stuff. Ever wondered how people who succeed have reached…
Integration of data analytics software into a marketing strategy helps businesses outperform their competitors. For those who are still not part of it, I have stats to show. A study reveals that About 65% of consumers want real-time interactions. 7 in 10 consumers admit technology has made easier to take…
The internet has been a realm that has evened the playing field for many. It has made it possible for mom and pop shops to compete on a global level with multi-billion-dollar brands. It has allowed for an idea with no capital to find funding, based on its own merits,…
With user expectations growing and trends changing constantly, it is important to build digital experiences that are fun, engaging, innovative and intuitive. To help you keep up with what’s happening, we deliver web development trends expected in 2018. Material Design Materialize is a CSS framework based on Google’s Material Design…
Quantum computing is getting ambitious. Everything has to surpass jet speed. It works in a totally different way from a classical computer. Quantum bits or ‘qbits’ can exist in a state of both zero and one simultaneously. So, the amount of information stored in N qubits is two to the…
At a time, when talk about the usefulness and effectiveness of chatbots is dominating the landscape, it is perhaps pertinent to ask this question: If chatbots do find their way into the daily activities of society, what will happen to websites and mobile apps? For chatbots can do the same…
Let’s look at this number: 60.5 million Americans used Siri (iPhone), Cortana (Windows) or another virtual assistant at least one a month in 2017. That is a huge number, and one that indicates the growing influence of artificial intelligence, and more specifically chatbots, in today’s society. This holds true not…
As Bitcoin continues to enjoy a year that has cemented its mass-market success, the question remains, is Bitcoin truly a smart investment? The answer, in short, is that it depends on whom you ask. The famed investor and one of the most trusted voices of the investment world, Warren Buffet,…
Quick question- Who’s the father of ‘deep learning’? Geoffrey Hinton. That’s right! Deep neural networks, also called Convolutional Neural Networks or ConvNets, mimic how the human brain works. Hinton co-developed the work-sleep algorithm to train a network with Brendan Frey and Peter Dylan in 1995. More than two decades later,…
What is cyber security all about, you may ask. After all, the networks have firewalls. The browsers swear to heaven and back that your data is safe with them. And you just installed an apparently capable anti-malware in place. Well, you might want to rethink the concept of cybersecurity effectiveness.…
2017 was the year of the Internet of Things, in the sense that it played a centrally significant role in the tech community as it grew itself. Be it the predictions for 2018 digital trends or innovators like Elon Musk talking about the future, IOT found a spot everywhere. But,…
One of the big reasons for chatbots being hailed as the future of business and customer communication is that they can save a lot of money, while reducing effects of human agents. Chatbots, which are leading lights for the humanisation of technology for various purposes, can improve various aspects of…
The world is moving towards a user experience that is more chat-driven, with the final goal being to humanise technology to make communication with robots (or chatbots) easier, and by extension our tasks simpler. As of 2017, according to a survey by HubSpot, 27 per cent of consumers around the…
While chatbots are slowly been accepted into the fold by many industries, there is one field that will have to deal with this new relationship with quite a lot of savvy. There will come a time when users can check their bank balance via Twitter or Facebook, what with banks…
So, you are ready to build a dashboard for your audience. How are you going to make it relevant that they start using it immediately? How are you going to make it actionable that they start wondering how they managed without one? We have brought the key concepts towards a…
Instagram, Twitter, Quora, Amazon, Google Sheets; right from shopping and banking to working and eating, every service you could need comes wrapped in a neat mobile application these days. But, as a developer, you desire the best tech that can also drive ROI for your project. And, that’s where you…
Humans figured out trade early on by 3000BC and their water-bound missions attest to this fact. Even then, there were ideas about how to treat customers. There is but one rule in customer service: your customer should like every part of exchange with you, be it before, during or after…
“Everything we love about civilization is a product of intelligence, so amplifying our human intelligence with artificial intelligence has the potential of helping civilization flourish like never before – as long as we manage to keep the technology beneficial.“ - Max Tegmark, President of the Future of Life Institute. AI already impacts…
The new year brings with it new technological advances, new trends, new stories. For every industry, predicting the shift in trends and staying ahead of them is the only way to survive and thrive in the changing world. Ecommerce as we see now has gone beyond selling something to building…
Each one of us have a minimum of 2 email ids, 1 Facebook Account and 1 Linkedin account. Twitter, Instagram, Pinterest and what not? Statistics say that 2.7 Zetabytes of data exist in the digital universe today. Suffice it to say, we generate huge amounts of data everyday. Most of…
No business can be successful without a solid customer base. Customers are the driving force of business. Any business owner can tell you that customer retention is a low-hanging fruit but not customer acquisition. Understanding how you to lose your customers is the key to creating loyal ones. Customer retention…
The buzz words AI(Artificial Intelligence), Big Data and ML(Machine Learning) opened new doors for businesses to make informed decisions and improve customer experience. We take a rear view at some of them today. Uber: Uber sits between drivers on one side and riders on the other. So for creating an…
When I think of branding, what stands out for me is my credit card provider. The card is just like any other card and there are usual hitches during usage but if I have to call their customer service for any issues, the attention and courtesy I get is way…
It is now clear to everyone that Artificial Intelligence is less of some sci-fi thriller and more of a useful tool in our day-to-day life. AI is not going to turn rogue and take over our planet in the near future. It might help you run your real estate business…
It's the season for shopping and AWS DeepLens caught my attention this morning. AWS DeepLens is a deep-learning enabled developer kit with a video camera. The video camera is fully programmable and designed to expand deep learning skills. DeepLens has a 4MP camera powered by Intel Atom Processor with more…
Chatbots are getting more popular with many businesses and there is no denying that they are great attention seekers. Chatbots has enormous potential in delivering a great customer experience and help you offload some of the monotonous work to capable bots. If you are about to take the plunge, ask…
The world is spinning faster these days. Speed in customer service is the need of the hour and businesses are employing all available technologies and processes to cope up with the customer need. Chatbots are an effective way of automating customer service and freeing up valuable resources for other important…
Thinking of next year's digital marketing strategies, every advertising agency out there has already started planning their future plans. SEO and email marketing are still largely popular, but there are new, low competition markets ready to be explored. Check out what’s going to happen next year in the world of…
The global landscape of ecommerce is evolving rapidly as it continues to soar in the emerging markets. The rise in internet access, expanding incomes and the use of smart phones in emerging markets has been the main driver for ecommerce growth. The graph below (Source:eMarketer) shows these increasing trends. If…
So, you are wondering if you should shift to cloud after seeing the negative publicity from security professionals…Yes, they have been a bit strong on the subject. There are valid and real security concerns, but we are trying to equip you, to evaluate cloud security and acceptability as a part…
Lately it seems money has been growing on the internet. Yes, we live in the age of digital currencies, with crypto currencies rising within the decade. Yet, already there are more than 800 crypto currencies in the market and at least one new currency almost everyday. As we embrace the…
Siri... "Here I am." "Call Lola." "Which Lola? Lola Landline Lola Mobile." "Second one." "Calling Lola Mobile." Artificial Intelligence is here and it's going to stay. In the sphere of business, AI is poised to deliver a transformational impact. Though it is already in use across thousands of companies, we…
Word travels faster than light these days over the web. Customers today are picky, edgy and vocal about it too. Combine them both and you have a combination which can make or break your business in minutes. When such is the case, is it wise to go for automation in…
What is it? Crypto meaning secret or concealed, there is nothing secretive about crypto currency contrary to the name. They are digital currencies that have no physical form. Beyond the noise and press coverage, they are just entries in a database. So every transaction here is traced by a code.…
I was looking at the various Google search algorithms over the years. As I went through how the search has evolved over the years, I couldn't but relate it to a child's language development. As a baby learns to speak, they will start speaking with just one word sentences like…
Born with a laptop, smart phone or tablet, access to internet & social media, the millennials can be called as digital natives. Be it partying, travelling, studying or simply getting bored, they are live on social media. They shun traditional advertising. It doesn't mean they don't purchase anything but why…
A few key reflections from the early adopters of API Management Technology that businesses must consider in their quest for digital transformation. IT departments across Organizations are now tasked with the complex chore of helping businesses transition digitally. This includes not only applying new technologies, for instance accommodating Social, Mobile,…
The world around us is changing every day, so is our workplace and customer experience. Customers expect the best value for money, employees demand great work place & better work-life balance but the tricks & tools of business are pinching the pockets. There is a huge shift away from desktop…
When he was of the age of 5, my son was very interested in anything related to space – Moon, stars, sun, planets, comets, meteors, etc, etc. So, I got him a book on space with very colourful pictures and facts about each heavenly body and such. He was crazy…
It's no secret that businesses around the world are obsessed with finding the right words to get their products and services to their customers and prospective ones - but that's not all to the story. You have seen in recent history how pictures can bring words to life before your…
The big news we’ve been hearing about It surely sounds like a blockbuster announcement and it kinda is in terms of Social Media and Digital innovations. After years of speculating, announcements and rumors, the Facebook TV is finally coming to our televisions. Not as an app, though, but as another…
Is commuting really a thing? Absolutely. And even more so, research shows that every year the average commute time grows. In 2015, for instance, the longest commute time was recorded in the city of Villavicencio in Colombia where an average commuter spent 192.1 minutes on a ride. Commuting rates were…
The year 2016 saw a rise in video promotions by various brands & products. Corporates too found this medium to be more responsive and are increasingly opting for this visually engaging medium. Explainer videos have indeed been the welcome change in marketing promotions - subtly influencing preference and decisions of…
In this fast-paced era ruled by technology, internet has caved its niche as a necessity we can’t do without! With businesses trying to extend their reach globally, digital promotions play a critical role vide the worldwide web supporting existing retail outlets, or by being the primary point of sale. This is…
We know how critical it is for your business to reach out to customers on varied digital platforms. After all, the competitive edge each of these provide cannot be overlooked. The solution that helps address and direct your branding message, offering visibility and prominence simultaneously, is DoubleClick by Google! …
Predicting the future is an exciting prospect as it offers endless possibilities! We live in a time when the only constant is evolution in technology. So what does the future promise... teleportation or a promise for something more exclusive? It is a boon that tech driven innovations are now at…
In the current competitive scenario, businesses are constantly striving to outdo their competitors. One of the proven ways to get more business is Search Engine Optimization(SEO) services. If you have a website, but it isn’t featured in the top search results of either Google and Yahoo, then your efforts on website…
‘Keep your friends close but keep your enemies closer.’ In a digital scenario, this saying reiterates the importance of competitor analysis. A few strategic steps to move your ranking up in the world of Digital Marketing helps to improve your digital brand capital and impacts your business & profitability directly. So if your business has overlooked this…
As content marketers and digital evangelists battle furiously with one another to deliver a high impact on audience reach and search results -- the new content marketing equation has turned tables to have a compelling storytelling that provides meaningful experiences. The Kingdom of ‘Content’ Content is no more just…
We’ve come a long way.. from #AndroidCupcake to #AndroidMarshmallow! Android has preferred a confectionary theme based name in an alphabetic order since 2008, based on their Application Programming Interphase (API) levels. Now with N seeking its turn, #AndroidNeyyappam seems to be one of the most popular names in the mix!…
Ever thought why the best of games fail to reach the pinnacle of success despite of the game app being flawless ? By now most of you know the unsaid fact that no matter how outstanding your game is, it will not yield the required results, until and unless you…
What is it that has us speaking our minds on Social platforms? Be it a hilarious post on Facebook or a tweet that irked us on Twitter, our first instinct is to react! Nothing wrong with that .. after all do we live in an era of Digital Democracy. But considering…
An endless day at work and all you can think about is what if you were your own boss? Striving ceaselessly for the higher ups, we can only wish for putting in that effort for ourselves! But running a business is not as simple as it may seem. There are…
Life is a series of unplanned events, well almost always.... But what about people who have a clear vision about their expectations from life . Being a 9 - 5 employee, may not be everyone's cup of tea. The quest to chart uncertain terrain of business and explore various…
The Judgement is out.. Apple doesn't have to help FBI in the Brooklyn iPhone Case. It was indeed a victory for privacy laws of sorts, as earlier last week U.S. Magistrate Judge James Orenstein ruled that Apple cannot be compelled by the FBI to unlock the phone in the Brooklyn…
Consumers today expect to be served wherever they are and whenever they need. Statistics state that there are 2.6 billion smart phone subscriptions globally, and by, 2020, the number will reach 6.1 billion. Since today’s consumers are increasingly adopting mobile as their medium for browsing, searching and shopping, businesses are…
"What is this life if, full of care, We have no time to stand and stare."- Leisure, WH Davies As children we were taught this poem, but it is now when we are all grown up that we truly appreciate it. We live in a world where not an…
Once an Apple customer, always an Apple customer is true for many Apple product users. In fact Apple fans could be called a cult because of the importance Apple pays on User eXperience. Waiting in line for Apple products is their holy ritual and their way of showing devotion towards…
In the recent weeks, the internet community has been in a uproar with news on Flash. Few months back, the researches at Malwarebytes, an anti- malware soft vendor uncovered a large scale attack against yahoo users through Yahoo’s own advertising network. This has led to increased scrutiny over the future…
Let's be honest... stepping into a new social media platform may seem intimidating, especially since we are apprehensive of the 'what ifs' confronting the decision! 'What if the comment is taken out of context .. What if the privacy filters don't work.. & so on. But bored outta my mind with just viral videos…
16 year old techie claims that his search engine is 47% more accurate than Google.... Did you know that potholes we curse everyday can actually help your car generate energy? Young American Indian Shakeel Avadhany has made a multi-million dollar US company out of potholes... More of such…
I came across an article regarding Self Driving Cars and was thoroughly impressed with the idea. Look at the creativity & ideation involved. It's a boon for people who can't drive and have to depend on others for commuting. But I shudder to think what would be the fate of…
Woke up to a whole bunch of friends sharing their profile-pic in Facebook, with the rainbow filter. Sleep deprived through the last couple of weeks, I wondered, whether I missed my chance of spotting a rainbow in this wonderful weather, here in Mumbai. A couple of seconds later, I…
Often customers come to us with a requirement like “We want our brand to reach the first page of Google”. Our advice to all those are aiming to get there is “Good SEO work only gets better with time”. There are 3P’s to any SEO marketing effort – Patience,…
A sequel to the start up guide to digital dummies, it’s only fair that we take the next step forward and dive digitally into Twittersphere! Though Twitter may look daunting as you log in, with the number of followers some people have, this ever evolving platform is so user friendly…
Neil Gross predicted in 1999 - “In the next century, planet earth will don an electronic skin. It will use the internet as a scaffold to support and transmit its sensations”. Internet of things, IoT in short is slowly gaining momentum across various spheres of our life. What is…
“The only constant thing in the world is Change”. Yet it is one of the hated words in my dictionary. I simply refuse to change. I push, complain, sulk and drag my feet as much as I can before I give in to the inevitable. The decision to buy…
Workaholics are almost always inspired in life. They are driven by the need for results and to achieve what's on their mind. But, when they hail from the creative arts, how would they deal with the quest for immediate or instant inspiration? An irony of sorts, the compulsive urge to…
Before you take offence to the term Digital Dummies, let me own up to being one! Originally from the traditional school of advertising, coming home to Social Media and accepting the nuances of this ever evolving platform was quite a challenge. It started off with the good old Orkut,…
Content is the king. This overused metaphor has led to a frenzy of articles, blogs, posts, videos, presentations, white papers, infographics, tweets and what not. Have you ever come across a blog with great information but with paltry followers? What could have gone wrong? In the marketing world, thousands of…
Internet is the way the world lives now. It has revolutionized the way we procure information, educate, interact, purchase, entertain and conduct business. Net is the one of the few platforms available for free exchange of communication. Today in India Net Neutrality is under the spotlight. Let’s understand the reasons…
Gone are the years of busy spring time, nudging me gently in to the autumn years of my life… “Gainfully unemployed, very proud of it, too” is the quote which fits my current stage of senior citizenship. Relaxed lifestyle, time for friends, family and things I missed out during the…
Mobile payments were conventionally seen only as a fancy perk to tech-savvy audiences. It wasn’t something businesses were compelled to offer in order to stay in the game. However, this scenario may be significantly changing. Apple Pay and what makes it a game changer With the unveiling of the…
While more and more consumers are shifting to mobile, the art of mobile advertising is still using Jurassic concepts such as banner ads, a format that s known to only marginally support advertising campaigns. However, the storyline is significantly changing now. Today’s, is a market that has evolved from being…
Have you been seeing recently a lot of ads on online shopping sites? It is the effect of growing popularity of this mode of shopping. These ecommerce(Ecom) sites have changed the world of shopping in terms of the purchase, the timing and experience. Nowadays, the concept of buying jewelry or…
Touted to be one of the biggest overhauls to the iOS operating system since its launch, iOS8 comes with unique changes that may not be immediately noticeable right after an update. The most radical upgrades such as extensions, third-party keywords and other features are included to provide better flexibility and…
Microsoft recently unveiled its newest version of the Windows operating system. While the announcement also spoke about a bunch of new features, a number of others were left out. Here are a few amazing feature aspects of the latest OS that are expected to be of value to its users…
We are living a rapidly changing world. Yesterday’s craze is fast becoming today’s waste. If this is the status of the product lines, do we need to say anything about the businesses behind them? It’s imperative for businesses to not only stay afloat but find profitable ways to ensure business…
Often brands go for a digital marketing service provider with a spec saying “We want SEO and we want our brand to be on the first page in so many months” or “We want a social media engagement – our products, our offers should be used for engagement”. These are…
If you’re a social media rookie, hashtags may seem confusing and unnecessary. However, for social media campaigners it is an integral way to communicate online, come up in search results, and it can be a lot of fun too. What is a #Hashtag ? # A hashtag sign are those…
We all know the chirpy ‘Tweets’ – the 140-character text messages that is currently being used in a big way for all sorts of news reporting, advertising, celebrity propagation, product promotion and even business engagement. Those who work in social media truly understand the significance of each of these…
While some of the world’s biggest car manufacturers have invested decades in trying to develop vehicles that drive themselves, obviously they are significantly behind Google. This internet giant recently announced that their self-driving fleet of vehicles has logged about 700,000 miles on public roads around the United States. In…
Owning a company page on LinkedIn has come of age. Not only are businesses using it to reach out to potential partners and employees, but also, use it to share relevant information and marketing material. With the latest publishing tools, not everyone can find a voice on LinkedIn. Today, this…
Names matter. A name is one thing you should get right, right from the start. Considering how much time your parents must have spent deciding upon your name, names of people and yes, products are pretty much - hard to decide. So what really comes in mind when you think…
While most of the world has gotten cozy with browsers such as Firefox, Mozilla, Safari, Chrome, and the reigning Internet Explorer – you’d be rather surprised that there also exists a breed of obscure web browsers that will guarantee some hair raising experiences. Here’s a lowdown on some of the…
When businesses want to take a flight on wheels ontight marketing budgets, with a vision of high ROI, then what works best for them is a right strategy with carefully planned steps. This blog ensures you a high ROI on social media strategy by guiding you on how to…
In spite of the initial apprehensions among digital theorists, Google+ is here to stay. If used the right way, it is a great platform to leverage brand success, and to create a rather engaged following. Research suggests that users also find its environment rather refreshing as compared to say, Facebook…
I was watching a group of children playing a game of colors. Once the catcher named a color and the rest were running to find any object of that color to touch. The one who gets caught before touching any object of that color becomes the catcher of the next…
‘Stop trying to fit in when you were born to stand out’ is a famous line from a Hollywood movie. This certainly holds true in the world of brand wars where every brand is positioning itself to ‘stand out’ by pitting against every other who is trying to ‘fit in’.So…
In today's tech-savvy world, employees are being encouraged to embrace innovation and trends by integrating their own personal mobile devices into the enterprise IT fabric. If one gauges at the enterprise IT trend of past 20 years or so, one can easily find how first laptop freed PC users from…
I always think that life for the earlier generation was much simpler. More relaxed lifestyle, less interruptions after work, less competition, people happy with their state in life. Many of our parents were born, brought up, worked and even now living in the same town. So housing in their generation…
Surveys show that 60% of organizations that made use of predictive analysis tools were able to solve their problems timely, as against the average of 46.2 hours spent every month in critical problem solving scenarios with no support of predictive tools. Over the recent years, “Predictive Analysis” as a…
The answer to this leading question is a rather personal one that depends on one’s own tastes and needs. The real question to ask yourself when making a choice between drinking beer versus Coke is whether you intend to cut back on your calories or your bigger concerns are the…
A few years ago, MasterCard floated the idea of web based ad targeting by using an individual’s credit card purchase history as the source of marketing communication customization. However, the company later chose to shelve the idea citing regulatory issues that dictate how financial service providers are permitted to handle…
Mobile marketing has become an integral element in every leading brand’s success story. A large number of businesses are recognizing the quintessential smart phone as an effective marketing medium that can be leveraged to engage with customers. A specifically popular mobile marketing channel that is being currently explored is that…