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A website is the opening to new avenues of business and new potential customers. Almost everyone has a website now but how to decide if you should invest time and money to rebuild it? We have put across the major points which will help you decide.

1. Your website is built on out-dated technology
If your website is more than 3 years old, then it is out-dated as technology keeps changing constantly. As the trend changes, people get used to different standards and would find it easier to use a website following the current trend. Orbit Media states that the every 2.66 years best companies redesign their websites.

2. Your competitors have the latest website
If your website traffic is slowing down, it may help to see if your competitors have revamped their website. It is quite possible that they are slowly pulling traffic towards them by doing something differently.

3. You are not noticeable in mobile devices
It is found that Google drives 94% of mobile search traffic and their ranking algorithm is also switching to mobile-first indexing approach. This means that mobile version of your website is the starting point for what Google indexes and the baseline for how they determine rankings. So if your website doesn’t follow the standards Google is looking for, your customers will not be able to reach you on their mobile devices.

4. You are not shown in search engines
When you are unable to find your website in search engines, you should look at revamping the content of your website. It might also help to look at the site responsiveness and other factors which could contribute to your negative rankings in search engines.

5. Your customers are unable to find information on your site
We concentrate so much on SEO that we forget about the search which is available in the website itself. More often customers exit a website because they are unable to find the information they are looking for. So it is vital for you to check if your internal site search is functioning effectively.

6. Your website is very slow to load
Kissmetrics stats say that 40% of users will leave a website if it takes more than 3 seconds to load. People are impatient and don’t have time to wait for slow websites. So if your website is loading super-slow, it’s time to build a new one.

7. Not Social
Your website should be linked to your social media accounts such as Facebook, LinkedIn, etc. If it is not, then it’s time to revamp it to connect with your customers.

Vijith Sivadasan

Written By Vijith Sivadasan

An enterprising visionary and a serial entrepreneur, Vijith is driven by instinct in his pursuit for creative excellence. Passionate about transformational marketing strategies, he enunciates the critical need of analytic skills to maximize business potential. To know more on how he can add value to your business, drop him a line at vijith@codelattice.com

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