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Consumers today expect to be served wherever they are and whenever they need. Statistics state that there are 2.6 billion smart phone subscriptions globally, and by, 2020, the number will reach 6.1 billion. Since today’s consumers are increasingly adopting mobile as their medium for browsing, searching and shopping, businesses are realising the need to venture in to this marketing & sales medium. A successful mobile strategy involves a thorough planning on the architecture and frameworks that will support efficient products but the myths surrounding Mobile Apps intimidate businesses to forego the medium totally. Our aim to debunk some the false beliefs about mobile apps.   1. Mobile Apps aren’t really necessary : Some businesses have the thinking that Mobile Apps are really not necessary. Their one-on-one relationship with customers is what makes them succeed. Business is about survival of the fittest. With the way customer expectations are changing today, businesses without mobile apps would find their fitness coefficient low. Even successful businesses with the thirst to expand need to look for emerging ways of marketing & sales channels.   2. Social Media Presence suffices : With the huge amount of feed on their pages, your consumers could miss out on the most important marketing campaign posts/tweets from your business. Push notifications through your mobile app would safely be delivered to your customer and can be hard to miss.   3. Apps won’t be able to interact with existing systems : Businesses with large investments in ERP are skeptic about the seamless integration between the existent systems and the mobile apps. They are worried that an app would be a disjointed software with little use. Enterprise-grade mobile back end service can help your apps to speak efficiently with your existing legacy systems.   4. Novel ideas always win : The more unique your idea is, the more difficult it is for people to accept it or identify with it because of the uncertainties on practicality & execution. So execution is the key to acceptance.   5. Customers flock after you build : Building an app is the easiest leg of the journey. Your customers wouldn’t know about your app unless you inform them. Website, Social Media, Email, Campaigns & Contests along with your traditional advertising medium are some of the ways to promote your app.   6. Apps with great features succeed : Your app can be as fancy as they can get but if it offers no benefits to your customers, it is bound to fail. Value-add is the key to success and not features.   7. Building for Android is good enough : The number of Android users are more than iOS because of the ease of using an open source platform. But statistics claim to see a higher switching rate from Android to iOS than ever before. Also a business app delivered to a group could swing to Android or iOS side depending on the numbers. Hence it is always better to provide app for both users to get an unanimous support for your app.   8. Relax after the release : Every product has its trial period, acceptance period and updation period. You cannot assume immortality for your app too. Keen business sense means identifying your consumer needs before even they get to know it. This requires evolution of not only your products/services but also the ways of getting them to your customers. Mobile apps are here to stay to ease the way your consumers procure products/services. Hence a simple, easy and useful app with the right marketing to get them to your customers is a win-win solution in the long run.

Abdul Majeed Syed

Written By Abdul Majeed Syed

Abdul Majeed is a professional with passion for life. A foodie by heart, travelling and blogging are what keeps him busy on his time off. After completing his Management in Operations and Finance, he brings that expertise and experience to Codelattice. Drop an email to connect with him at abdulmajeed@codelattice.com.

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