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Before you take offence to the term Digital Dummies, let me own up to being one! Originally from the traditional school of advertising, coming home to Social Media and accepting the nuances of this ever evolving platform was quite a challenge.

 

It started off with the good old Orkut, may the digital Gods let it rest in peace.  It was the only way we could reach out to long lost friends.  But this user friendly platform got familiar way too fast, and that was the time #Facebook stepped in!  With games like FarmVille and CitiVille (thank you Zygna) to name a few, Facebook grew leaps and bounds.  Back then, I could see people signing up just to get their hands on these addictive games! Conversations at work or play entailed at least reference to the level they were at, or a neighbour’s request! Those were the days when friendships came easy and looking back, I now realise how silly those conversations would sound right about now!

 

Time passed by and networking platforms multiplied… youtube, twitter, pintrest, instagram, google + and so on.  Despite preliminary apprehensions about these ever evolving platforms, the only fact that matters today, is that these new age marketing tools are the future of branding communication & promotion.  From one random click that captures a bunch of friends partying hard, to a housewife uploading a dish she’s prepared, there’s an element of promotion and branding, we just can’t afford to overlook!

 

Digital agencies that cater to several aspects of online communication try and dole out advice with an intent to ensure optimum utilization of the SoMe (Social Media) platforms.  But as an individual, Corporate or a customer, you need to know that ‘there is no fixed formula for increased interaction’ no matter what is promised.  Tried and tested methods need to be applied and necessary tweaks based on the analytics will help you raise the level of engagement.  Consistent monitoring, AdEngineering (TM) promotions and 24 x 7 support avoids spamming and warrants an immediate response to all enquiries.

 

However, dependable digital solution providers are hard to come by.  So, to know more about the perfect strategy, that aligns itself to your marketing objectives, drop us a line at askus@codelattice.com.  After all, it never hurts to ask, does it!

Supriya Balan Kuniyil

Written By Supriya Balan Kuniyil

A MARCOMM Professional with over 14 years of experience in various aspects of branding & communication, Supriya works to build & add brand value on the digital platform through strategized communication, contextual ideation & timely implementation. She can be reached at supriya@codelattice.com

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