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2017 was the year of the Internet of Things, in the sense that it played a centrally significant role in the tech community as it grew itself. Be it the predictions for 2018 digital trends or innovators like Elon Musk talking about the future, IOT found a spot everywhere. But,… Read More
The new year brings with it new technological advances, new trends, new stories. For every industry, predicting the shift in trends and staying ahead of them is the only way to survive and thrive in the changing world. Ecommerce as we see now has gone beyond selling something to building… Read More

Become your own Branding Expert with AI

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When I think of branding, what stands out for me is my credit card provider. The card is just like any other card and there are usual hitches during usage but if I have to call their customer service for any issues, the attention and courtesy I get is way… Read More
I was looking at the various Google search algorithms over the years. As I went through how the search has evolved over the years, I couldn't but relate it to a child's language development. As a baby learns to speak, they will start speaking with just one word sentences like… Read More
A few key reflections from the early adopters of API Management Technology that businesses must consider in their quest for digital transformation. IT departments across Organizations are now tasked with the complex chore of helping businesses transition digitally. This includes not only applying new technologies, for instance accommodating Social, Mobile,… Read More
In the current competitive scenario, businesses are constantly striving to outdo their competitors.  One of the proven ways to get more business is Search Engine Optimization(SEO) services. If you have a website, but it isn’t featured in the top search results of either Google and Yahoo, then your efforts on website… Read More
‘Keep your friends close but keep your enemies closer.’   In a digital scenario, this saying reiterates the importance of competitor analysis. A few strategic steps to move your ranking up in the world of Digital Marketing helps to improve your digital brand capital and impacts your business & profitability directly.  So if your business has overlooked this… Read More
As content marketers and digital evangelists battle furiously with one another to deliver a high impact on audience reach and search results -- the new content marketing equation has turned tables to have a compelling storytelling that provides meaningful experiences.   The Kingdom of ‘Content’ Content is no more just… Read More

Internet of Things – What it means to us?

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Internet of Things
Neil Gross predicted in 1999 - “In the next century, planet earth will don an electronic skin. It will use the internet as a scaffold to support and transmit its sensations”.   Internet of things, IoT in short is slowly gaining momentum across various spheres of our life. What is… Read More
Axel Balakrishnan

Axel is a co-founder of Codelattice and heads the MARCOMM unit. Perfection in creativity is his motto. He frequently blogs his thoughts on Branding, social media, strategy and Marketing. You can connect with him through axel@codelattice.com

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