Emma Smith

A few years ago, e-commerce was something that only some dared to undertake, and that differentiated them from others. Today, selling online is nothing new, and not being present on the internet is almost equivalent to not existing in the market.  Most companies can no longer afford to sell only… Read More

Artificial intelligence is considered as the revolution of this century and the triggering element towards the fourth industrial revolution, also known as industry 4.0. What is artificial intelligence? Artificial intelligence (AI) is the intelligence of machines. This definition refers to the reasoning faculties of some lifeless agents, better known as… Read More

Nowadays, people live in a totally digitalised world, which forces companies to have a presence on the Internet. This means that traditional strategies must give way to digital strategies to achieve new goals. Obviously, not all people have the same needs, each consumer will have completely different desires and goals.… Read More

Today, it seemed impossible to separate work from personal life, largely because of telephones. When Whatsapp arrived, we shared our number around the world, making it impossible to distinguish between personal and work matters. But companies were missing out on a great tool for communicating with their customers. That's why… Read More

The minimalist approach is becoming increasingly popular in the business world. Simplification makes it possible to gain in efficiency and serenity, especially when faced with unforeseen circumstances or difficulties. Companies that have embarked on this process of simplification are constantly seeking advice and solutions to free themselves from the superfluous… Read More

The Internet is, without any doubt, the favorite media for customers. They make more than 3 trillion searches, and it is only on Google, so the companies have found an efficient and cheap shop window for their products and services. The possibility of selling your commercial offer without owning a… Read More

The purchase and sale, marketing and distribution of products and services via the Internet are what we know as e-commerce. Currently, there are more and more clients who do their shopping online. However, many people have not decided yet to start doing that due to the lack of trust or… Read More

The impact of new technologies on business productivity and competitivity between the organization is considerable. That impact that in the beginning seemed to facilitate the development of several actions currently is present in every aspect of our lives and determine the way of working in the XXI century. How the… Read More