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  In this digital world, everything is data based. Be it a simple Google search or your usage of a particular app, it predicts so much about your preferences that can be used to further generate ads specific to your needs and requirements. With more people turning to instant messaging apps, Conversational Analytics… Read More

Video styles to choose from

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The year 2016 saw a rise in video promotions by various brands & products.  Corporates too found this medium to be more responsive and are increasingly opting for this visually engaging medium.  Explainer videos have indeed been the welcome change in marketing promotions - subtly influencing preference and decisions of… Read More
DoubleClick Marketing
We know how critical it is for your business to reach out to customers on varied digital platforms.  After all, the competitive edge each of these provide cannot be overlooked.  The solution that helps address and direct your branding message, offering visibility and prominence simultaneously, is DoubleClick by Google!  … Read More

The Quest for #AndroidNeyyappam

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We’ve come a long way.. from #AndroidCupcake to #AndroidMarshmallow!  Android has preferred a confectionary theme based name in an alphabetic order since 2008, based on their Application Programming Interphase (API) levels.  Now with N seeking its turn, #AndroidNeyyappam seems to be one of the most popular names in the mix!… Read More

The Hypocrisy Of Digital Democracy

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What is it that has us speaking our minds on Social platforms?  Be it a hilarious post on Facebook or a tweet that irked us on Twitter, our first instinct is to react!  Nothing wrong with that .. after all do we live in an era of Digital Democracy.  But considering… Read More

The Apple/FBI face-off!

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Apple vs FBI
The Judgement is out..  Apple doesn't have to help FBI in the Brooklyn iPhone Case.  It was indeed a victory for privacy laws of sorts, as earlier last week U.S. Magistrate Judge James Orenstein ruled that Apple cannot be compelled by the FBI to unlock the phone in the Brooklyn… Read More

Digital Detox

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"What is this life if, full of care, We have no time to stand and stare."- Leisure, WH Davies   As children we were taught this poem, but it is now when we are all grown up that we truly appreciate it.  We live in a world where not an… Read More

Instagram Life… One Click at a Time!

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Let's be honest... stepping into a new social media platform may seem intimidating, especially since we are  apprehensive of the 'what ifs' confronting the decision!  'What if the comment is taken out of context .. What if the privacy filters don't work.. & so on.  But bored outta my mind with just viral videos… Read More
Woke up to a whole bunch of friends sharing their profile-pic in Facebook, with the rainbow filter.  Sleep deprived through the last couple of weeks, I wondered, whether I missed my chance of spotting a rainbow in this wonderful weather, here in Mumbai.   A couple of seconds later, I… Read More
Supriya Balan Kuniyil

A MARCOMM Professional with over 14 years of experience in various aspects of branding & communication, Supriya works to build & add brand value on the digital platform through strategized communication, contextual ideation & timely implementation. She can be reached at

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