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Digital Experience
July 20, 2015

Science Behind Search Engine Results & Rankings

Often customers come to us with a requirement like “We want our brand to reach the first page of Google”. Our advice to all those are aiming to get there is “Good SEO work only gets better with time”.   There are 3P’s to any SEO marketing effort – Patience,…

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Digital Experience
June 17, 2015

Tweet today, retweet tomorrow

A sequel to the start up guide to digital dummies, it’s only fair that we take the next step forward and dive digitally into Twittersphere!  Though Twitter may look daunting as you log in, with the number of followers some people have, this ever evolving platform is so user friendly…

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Digital Experience Internet of Things
May 12, 2015

Internet of Things – What it means to us?

Neil Gross predicted in 1999 - “In the next century, planet earth will don an electronic skin. It will use the internet as a scaffold to support and transmit its sensations”.   Internet of things, IoT in short is slowly gaining momentum across various spheres of our life. What is…

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Digital Experience
April 26, 2015

Smart Watches – The Smart Move?

“The only constant thing in the world is Change”. Yet it is one of the hated words in my dictionary. I simply refuse to change. I push, complain, sulk and drag my feet as much as I can before I give in to the inevitable.   The decision to buy…

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Digital Experience
February 28, 2015

A Startup Guide To Digital Dummies : An Overview

Before you take offence to the term Digital Dummies, let me own up to being one! Originally from the traditional school of advertising, coming home to Social Media and accepting the nuances of this ever evolving platform was quite a challenge.   It started off with the good old Orkut,…

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Digital Experience
October 10, 2014

How the mobile payment game changes with the launch of iPhone 6

Mobile payments were conventionally seen only as a fancy perk to tech-savvy audiences. It wasn’t something businesses were compelled to offer in order to stay in the game. However, this scenario may be significantly changing.   Apple Pay and what makes it a game changer With the unveiling of the…

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Digital Experience
September 5, 2014

The Evolving Scene Of the Mobile Creative

While more and more consumers are shifting to mobile, the art of mobile advertising is still using Jurassic concepts such as banner ads, a format that s known to only marginally support advertising campaigns. However, the storyline is significantly changing now. Today’s, is a market that has evolved from being…

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Digital Experience
July 12, 2014

Applications That Truly Leverage The Power Of iOS8

Touted to be one of the biggest overhauls to the iOS operating system since its launch, iOS8 comes with unique changes that may not be immediately noticeable right after an update. The most radical upgrades such as extensions, third-party keywords and other features are included to provide better flexibility and…

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Digital Experience
June 28, 2014

Cool Windows 10 Features You Don’t Know About

Microsoft recently unveiled its newest version of the Windows operating system. While the announcement also spoke about a bunch of new features, a number of others were left out. Here are a few amazing feature aspects of the latest OS that are expected to be of value to its users…

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