Today’s modern world has made it possible for humans to get so obsessed with technology, gadgets, and basically anything digital. Instead of newspapers and magazines, you’ll most likely see people on subways and sidewalks waiting for a ride as they press their noses against mobile phones, with eyes locked on the screen. As technology continues to develop and advance over time, so does people and their affinity for anything tech-related.
Nowadays, social media has become so popular that almost every person in the world knows what social media is and what it is for. For the purpose of this article, let me explain further what social media is.
Social media refers to interactive, computer-mediated technology in the form of any website or application that enables users on the Internet to produce and share content, participate in social networking, and interact with other users no matter where you are in the world. Social media has made it easy for humans to engage with one another in real-time, no matter the timezone.
However, more than an app that allows people to connect, create, and share content, social media has now also become popular among businesses through social media marketing.
What is Social Media Marketing?
Social media marketing is the process of using social media platforms to connect and engage with your [target] audience in order to help establish your brand, generate higher income, and improve website traffic. Now, social media marketing doesn’t solely rely on connecting with your audience, but rather producing and uploading quality content, listening and understanding your audience, analyzing results, activity, and reports, running social media ads, just to name a few.
Some of the most renowned social media platforms include Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Snapchat. All these you can use in widening your business scope, promoting, and selling your brand.
Now that you have a basic understanding of what social media marketing is, it’s time to determine how social media marketing helps boost big industries.
Helps Boost Brand Awareness
No matter how successful you are, it’s always important to continuously boost your brand’s awareness so as to attract even more clients and establish an even stronger presence online. Social media is proven to be such a powerful tool when it comes to growing and developing a brand’s awareness. Many businesses tend to shrug this off but turns out, you’ll only be leaving open spaces of opportunities for your competitors. Social media is such a significant tool nowadays that neglecting its use only means you’re trading opportunities for possible failure.
Increasing a brand’s awareness through social media shouldn’t be rocket science. In fact, you can easily do this just by performing the following:
- Finding the right audience
- Using visuals
- Initiating conversations
- Measuring and analyzing all efforts
- Establishing authority
- Maintaining a relationship/consistency
Increases Inbound [Website] Traffic
Think using the same old SEO approach is enough to boost your brand online? While SEO is an effective digital marketing strategy, SEO alone is not enough if you want to accelerate your site’s traffic further.
Social media is one of the best ways to help boost your inbound traffic. In fact, it’s the kind of traffic that actually converts because it’s highly relevant. Putting in more effort in your social media marketing and posting valuable content allows you to draw in more targeted inbound traffic and links, which is definitely good for boosting your brand’s awareness.
Improved Search Engine Rankings
As mentioned above, social media marketing helps boost inbound [website] traffic. In the same way, it helps your website stay on top or rank up on search engines. If your site frequently gets visits every now and then because of social media promotion, it’s also most likely to rank up on multiple search engines; hence, increasing and boosting your brand’s visibility online.
If you want to further accelerate your brand’s awareness and visibility online, then you have to create high-quality content that complements your targeted keywords. Once you’ve made a habit of posting quality content, expect to have this social media community wherein followers will like and share your content on their pages and profiles where a lot more audience can see it.
Generates Higher Conversion Rates
With more visibility, your business then gains more opportunities for conversion. Each time you upload quality and engaging content on your website and social media profiles, you lead your viewers to like, comment, and share on these. In turn, this enables your business to give positive impressions through humanization factors.
Your followers will appreciate it more if you interact and engage with them firsthand instead of using chatbots. With chatbots, users have to wait for hours, days, or even weeks just so their concerns could get addressed. Meanwhile, with real people – customer service agents – responding to clients right away, users are then encouraged and impressed, turning from mere prospects to real (and even repeat) customers.
Social media has now become an important tool in digital marketing, and its importance can only be understood once you start applying and integrating it into your day-to-day business processes. If done right, social media marketing can actually prove to be cost-efficient and effective, guaranteeing a higher return on investment. Should you need social media marketing services, feel free to contact renowned digital and social media marketing companies like JSMM Tech.