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There’s no survival in the world of business without innovation. The ceaseless technological development creates new markets as well as new opportunities for the success of all those open to change. Keeping up with the times in this sense is an obligation of every company eager to do outstanding business, advance, and strive towards the top. With that in mind, let us take a look at tech innovations that have the potential to make your business unique, and most importantly – profitable.

Social networks

A business without an online presence is practically invisible in the digital era. Companies that wish to find their way to the largest number of potential costumers and establish their brand on the market have their own websites, Youtube channels, Instagram, and Facebook profiles, to name a few. And for a good reason, too – this is where their target audience resides. We spend most of our day scrolling through our social network profiles either for business or pleasure. This is exactly why such platforms are where companies decide to engage their potential customers with captivating content such as quizzes, surveys and tailored advertising. They use this corner of cyberspace to raise awareness and peak interest in their brand, thus increasing the selling potential. Since these platforms are interactive, one can personally approach each customer, answer their questions, and meet their needs. In return, potential buyers can share advertising content with others and publically express their satisfaction, which is in itself one of the best promotions available.

VoIP business telephony

Voice over Internet Protocol (VoIP) makes it possible to manage communications and multimedia sessions online. Many companies have connected their telephones to unite with colleagues, partners, and clients across the globe. IP telephony is accessible, easy to set up, reliable, and more affordable than the traditional phone systems. In light of these delicate times, this kind of communication has been a staple part of keeping remote teams together. Video conferencing has helped keep businesses afloat as well as played a significant part in nurturing employees’ mental health and providing support to both staff and customers.

The use of “the cloud”

The abovementioned VoIP is only a small part of cloud-based systems, home to a myriad of online platforms and vast data. Managing business on the cloud greatly facilitates the workflow since you can access all necessary information and tools from literally anywhere. Another perk is that it reduces the need for buying software. Gone are the days when each computer in an office had to have its own software. It is now possible to have one software pack on the cloud, accessible to all employees via their personal accounts. Providers such as Google have complete business solutions so you can organize multichannel communication, keep books, create and store documentation, even manage sales without the strain of maintenance. Another prominent perk of cloud storage is keeping all data in one place. The providers take care of security with regular database backup and updates to reduce the risk of loss.

Online shopping

The possibility of online shopping has made all our lives incomparably easier. That said, most companies are happy to provide this service to their potential buyers, thus significantly multiplying selling capacity. The indisputable advantage of having an online store is that you can find all the desired products in one place – your computer or mobile phone screen. Compare prices both easily and effectively so you can find the best-suited offer in a matter of minutes. Also, with more choice comes greater control, and you have the privilege to enjoy numerous discounts and bonuses about which you can receive timely notifications. Not only are you able to avoid the traffic and the crowds, but you can also make a safe purchase with no more than a couple of clicks. The goods arrive in record time at your doorstep. Once you recognize the potential of online selling and buying, you can expect rapid company growth and success.

AI and machine learning

With tech innovations ceaselessly entering the market, managing all aspects of your business may become overwhelming at one point. Wouldn’t it be great if you could offload some of the tasks and unburden your staff? Fortunately, now you can, with the help of artificial intelligence and machine learning. AI bots can be thought to have meaningful conversations through numerous channels, keeping your customers engaged 24/7. This way, they can also track changes in customer behavior and even make business decisions accordingly. Not only can it make decisions, but AI can also be taught to track your customers’ decisions and provide valuable information on where exactly you can improve your customer journey.

The modern age imposes modern problems, but it also provides modern solutions. Innovation is not only welcome but also necessary for business growth. Since technology is developing rapidly, it is vital to keep pace with it to rise above the competition and ensure a safe passage towards the end of the sales funnel.


Written By Ivana

Ivana Babić is a content and copy writer/editor, striving to weave in creativity and wit into the field of business and tech writing. The thing she enjoys most is coming up with compelling copy that will both tickle interest and inform. While away from digital marketing, she immerses herself in comic books and her abundant passion projects.

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