Search engine optimization is one of the fundamental digital marketing strategies for businesses that aim to use the potential of the internet for growth by boosting their online presence. SEO is tailored towards the generation of organic traffic, the top source of traffic of websites. Succeeding in SEO requires optimizing for a combination of factors that search engines deem important such as on-page elements of a website.
On-page SEO refers to the practice of optimizing web pages to earn organic traffic and improve a website’s search engine ranking. Having a good position in search results rankings does not mean only one page of your website can be optimized for SEO, you can have your entire website optimized if you wish to do so. For on-page SEO, there are elements that can impact the ability of a specific page to rank if it’s properly optimized.
On-page SEO is important because it helps search engines understand your website and content, as well as identifying whether both are relevant to a user’s query. That’s why you should put effort into on-page strategies to boost traffic and up your search presence. To plan this effectively, here are on-page elements you should never forget for your SEO.
The title tag is an HTML tag that exists in the head section of each webpage. It provides an initial context as to what is the subject matter of the respective page it is on. It is typically used as the clickable link and is prominently displayed in the search engine results pages and the browser window.
Since the title tag actually has little influence on the organic rankings, there is a tendency that it gets overlooked often. Although it only has a small impact in the organic rankings, effective SEO companies know that poorly written title tags can negatively affect SEO results, that’s why it’s still imperative that it is optimized.
A meta description provides a description of what a page is about and is often displayed underneath the title of the page on the search engine results page (SERP). Good meta descriptions will persuade visitors to click on your links.
Correctly optimizing meta descriptions will improve click-through rate, perception of the result quality and what your website offers. Moreover, without an optimized meta description, search engines will pull text from your content to display as the default description on the SERP and those may not be the ones you want your target audience to read.
If you want your website content to perform well on search engine results, you must write compelling headlines. It might be too simple, but coming up with a great title can spell the difference between a click and an impression. To stand out in SERPs, your headlines should spark interest. Entice visitors to click through and have them read the rest of your content.
Header tags are HTML elements that are used to identify headings and subheadings within your content from other types of text. Unlike before, header tags are not as critical for your site’s rankings but nonetheless, they still serve a function for your users and other aspects of your SEO.
Header tags can indirectly affect your rankings by making your content easier to read and by providing keyword-rich context about your content that search engines can focus on.
Writing for SEO
SEO writing is writing content with both search engines and users in your crosshairs. The strategy for effective SEO writing is more than just keyword research. This means simply producing content just for the sake of it does not qualify as a good SEO practice.
Keep in mind that you’re writing content for people. Therefore, solid content should be substantial, relevant, and of the highest quality.
Auditing the current content on your website is also an essential on-page SEO element. It prevents the occurrence of having duplicate content. Duplicate content will make it tough on the end of search engines to identify which particular content is the best version or the original.
Auditing content will also help evaluate the return-on-investment of your existing content and determine what types of content are working for you. This should be done on a regular basis to better assess what you have and what needs to be addressed.
Adding images is an important part of your web design but not all images are created equal and some can slow down the load time of your pages. Optimizing the images on-page will guarantee faster load time and better user experience, both of which are crucial for SEO.
A correctly optimized page focuses on these important on-page elements. On-page SEO is as important as it ever will be nowadays, as it has a relevant impact on your online presence.