Ecommerce has moved from one of the growth strategies to a necessity for brands now. Global retail ecommerce sales are estimated to reach $4.5 trillion by 2021(shopify.com). Now you have to start thinking what tweaks can be done to your ecommerce to win over your competitors. The tweaks we suggest here may seem trivial but in many a case, it has paid huge dividends.
- Mobile Site
As more and more customers are turning to mcommerce, it is imperative for you to check the traffic to your mobile site. If you notice a considerable increase or expect such an increase, it is vital to make your mobile site as simple and easy as possible. All the show features which add loading time & browsing effort should be removed. The customer has to type in search items or address details in a very tiny box compared to a desktop. Simplifying the searches and check out options can make a significant difference in the traffic to your mobile site.
- Exit Points
Every brand knows the importance of a search engine in product research and buying cycle but when comes to internal site searches, not many give importance to it. Statistics say that 70% of your customers are abandoning a shopping cart without making purchases. What could be the reason for 7 out of 10 customers to leave a site? The general misconception is that if a customer can find you through a search engine, they wouldn’t require the internal site search. So it is better to check the exit point of your website and check if they are having problems finding your products.
- Checkout Options
Many a times as a business we think that it will be better to allow the customer to purchase through a login because they wouldn’t have to enter their details time and again. But from a customer’s stand point, they get wary of the ways the business, may exploit the information for future marketing, not to mention the pain points of login information to remember. It is better to eliminate this pain point if the transaction can go ahead without it.
- Attractive Offers
Brands usually sell some products on discounts to attract their customers and usually it will be a product much lower in the popular list. The best tip we can provide is to offer a most popular product at never-before-low prices and then do a cross or upsell during the purchase. We have seen that the profit margins might be a little lower in this case but the order size usually compensates for that.
- Free Shipping
You may think that this is not a good move but adding an incentive of free shipping for large orders tends to improve sales. How many times have we ourselves not moved around a site searching for a minimum cost item to cross the free shipping bar?
- Easy Returns
Even though you have an attractive video or clips of your products in your ecommerce, it just isn’t equal to store shopping where you can have the touch & feel of the product, see the exact dimensions, colour and other physical aspects. It is imperative that your customers get the comfort of returning the products if it is not what they were looking for. Believe us when we say that easy return policy is a major booster of sales in ecommerce. Nobody wants to end up paying for something they don’t like and it would only jeopardize the credibility of your business and loyalty of customers.
The keynote here is that though these tweaks work, it is important for you to experiment and find the best strategy. The one that would work for you depends on a lot of factors and we would be happy to help if you get in touch with us.
