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Water Cooler brands
November 5, 2013

How To Decide Name Of A Product? Top Factors To Consider

Names matter. A name is one thing you should get right, right from the start. Considering how much time your parents must have spent deciding upon your name, names of people and yes, products are pretty much - hard to decide. So what really comes in mind when you think…

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Water Cooler
August 25, 2013

What Colour Is Your Brand? Power Your Brands With Colors

I was watching a group of children playing a game of colors. Once the catcher named a color and the rest were running to find any object of that color to touch. The one who gets caught before touching any object of that color becomes the catcher of the next…

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Water Cooler Products
July 15, 2013

Everyday Household Products? Just How Do Power Brands Differentiate

‘Stop trying to fit in when you were born to stand out’ is a famous line from a Hollywood movie. This certainly holds true in the world of brand wars where every brand is positioning itself to ‘stand out’ by pitting against every other who is trying to ‘fit in’.So…

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Water Cooler
June 10, 2013

Business Mobility And BYOD

In today's tech-savvy world, employees are being encouraged to embrace innovation and trends by integrating their own personal mobile devices into the enterprise IT fabric. If one gauges at the enterprise IT trend of past 20 years or so, one can easily find how first laptop freed PC users from…

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Water Cooler
May 5, 2013

Builders or Developers? How To Choose one?

I always think that life for the earlier generation was much simpler. More relaxed lifestyle, less interruptions after work, less competition, people happy with their state in life. Many of our parents were born, brought up, worked and even now living in the same town. So housing in their generation…

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Water Cooler Beer Versus Coke
March 15, 2013

Beer Versus Coke – Which Makes Lesser Of A Devil?

The answer to this leading question is a rather personal one that depends on one’s own tastes and needs. The real question to ask yourself when making a choice between drinking beer versus Coke is whether you intend to cut back on your calories or your bigger concerns are the…

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