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Water Cooler
October 15, 2015

Make for India – The quest for Driverless Cars in India

I came across an article regarding Self Driving Cars and was thoroughly impressed with the idea. Look at the creativity & ideation involved. It's a boon for people who can't drive and have to depend on others for commuting. But I shudder to think what would be the fate of…

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Water Cooler
September 1, 2015

Spotting The Unseasonal Rainbow In India

Woke up to a whole bunch of friends sharing their profile-pic in Facebook, with the rainbow filter.  Sleep deprived through the last couple of weeks, I wondered, whether I missed my chance of spotting a rainbow in this wonderful weather, here in Mumbai.   A couple of seconds later, I…

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Water Cooler
March 8, 2015

Quick Tips By A Workaholic : Some Inspiration

Workaholics are almost always inspired in life. They are driven by the need for results and to achieve what's on their mind.  But, when they hail from the creative arts, how would they deal with the quest for immediate or instant inspiration?   An irony of sorts, the compulsive urge to…

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Water Cooler
January 22, 2015

Content to woo your customers

Content is the king. This overused metaphor has led to a frenzy of articles, blogs, posts, videos, presentations, white papers, infographics, tweets and what not. Have you ever come across a blog with great information but with paltry followers? What could have gone wrong? In the marketing world, thousands of…

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Water Cooler
December 17, 2014

More Power To Net Neutrality! All You Want To Know About It

Internet is the way the world lives now. It has revolutionized the way we procure information, educate, interact, purchase, entertain and conduct business. Net is the one of the few platforms available for free exchange of communication. Today in India Net Neutrality is under the spotlight. Let’s understand the reasons…

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Water Cooler
November 13, 2014

Why Should Youngsters Have All The Fun?

Gone are the years of busy spring time, nudging me gently in to the autumn years of my life… “Gainfully unemployed, very proud of it, too” is the quote which fits my current stage of senior citizenship. Relaxed lifestyle, time for friends, family and things I missed out during the…

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Water Cooler
August 1, 2014

Use Of Content to Ease Your Ecom Customers Decision Making

Have you been seeing recently a lot of ads on online shopping sites? It is the effect of growing popularity of this mode of shopping. These ecommerce(Ecom) sites have changed the world of shopping in terms of the purchase, the timing and experience. Nowadays, the concept of buying jewelry or…

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Water Cooler
April 20, 2014

Integrated Marketing – The Why’s & How’s.

Often brands go for a digital marketing service provider with a spec saying “We want SEO and we want our brand to be on the first page in so many months” or “We want a social media engagement – our products, our offers should be used for engagement”. These are…

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Water Cooler
January 10, 2014

Google Auto Navigation Cars – Implications Of Traffic Violations

While some of the world’s biggest car manufacturers have invested decades in trying to develop vehicles that drive themselves, obviously they are significantly behind Google. This internet giant recently announced that their self-driving fleet of vehicles has logged about 700,000 miles on public roads around the United States.   In…

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