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The world around us is changing every day, so is our workplace and customer experience. Customers expect the best value for money, employees demand great work place & better work-life balance but the tricks & tools of business are pinching the pockets.

There is a huge shift away from desktop to mobile devices in the recent past. But mobile devices have less processing power on board. From the smart phone in your customers pocket to the work-from-home employee, the number of devices connected to your IT infrastructure is increasing and your data centres is going to occupy more space than your employees. Digitization is becoming expensive.

When you can’t afford to purchase a house, you rent it out for you. That is exactly what Amazon web services(AWS) is. It is your own furnished apartment which can be rented out as per your needs.

AWS offers  offers a broad set of global cloud-based products including compute(EC2), storagedatabasesanalyticsnetworkingmobiledeveloper toolsmanagement toolsIoT, security and enterprise applications.

Amazon EC2:

Cloud computing means accessing your applications and services via internet instead of your hard drive. EC2 provides secure, resizable compute capacity in cloud.

EC2’s simple web service interface allows you to obtain and configure capacity with minimal friction. You have complete control of your computing services and the time required to obtain & boot new server instances are reduced. What more? You pay only for what you use.

Why Amazon EC2?

  • Auto Scaling: The apartment you have rented out is big for you? You can rent out what you need. You can even increase or decrease the size depending on your requirements. That is what Auto Scaling allows you to do
  • Complete Control: You can stop any instance while retaining boot partition and restart using web service APIs and have access to their console output. You have complete access including the root access
  • Flexible hosting: You have the flexibility to select configuration of memory, CPU, instance storage , boot partition, operating systems and software packages
  • Integrated: EC2 is integrated with most of AWS services like storage, database services, virtual private cloud, so you get a complete secure solution for computing, processing and storage.
  • Reliable: You get a highly reliable environment where replacement instances can be rapidly and predictably commissioned.
  • Secure: Amazon EC2 works in conjunction with Amazon VPC(Virtual Private Cloud) to provide security and robust networking functionality for your compute resources.
  • Cost effective: Low rate for usage & pay as you use makes EC2 the economical cloud compute in the market
  • Easy to use: Starting EC2 doesn’t involve too many technical glitches, hence your business continuity will not be affected.

I read a poem on clouds which goes like this

“As I lay there and watched the clouds take shape,…

I could see anything that was in my mind’s eye,…

There was no limit to the things I could see…

So beautifully orchestrated

and done for me”

I realized that the same applied for shifting to Elastic Cloud Compute with EC2.


Written By Nithya

Nithya is a MARCOMM consultant at Codelattice. She is busy conquering the Kingdom of Content and blogs for Codelattice. Her interest areas include Social Media, Lifestyle and Commerce. Connect with her through