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DoubleClick Marketing

We know how critical it is for your business to reach out to customers on varied digital platforms.  After all, the competitive edge each of these provide cannot be overlooked.  The solution that helps address and direct your branding message, offering visibility and prominence simultaneously, is DoubleClick by Google!   Google is clear about its objective with DoubleClick, ‘to make digital work for you, on your terms.’  DoubleClick’s integrated solutions, connect the dots between data and creatives thus eliminating the challenge it used to be.   Of course, every advertiser has a focal point, and DoubleClick knows how important it is to ensure that your concern area is addressed.   Creative:  Developing cross screen creatives that engage will help promote your brand message with added data and options for the relevant target audience. The prospective canvas for creativity is infinite with Google Web Designer and DoubleClick Studio.   Measurement: Analytics are critical.  So measure the impact of your campaigns with DoubleClick’s accredited measurement solutions and tweak or improve the adverts for desired results.   Mobile: Develop HTML5 ads with Google Web Designer and with DoubleClick’s integrated platform, experience convenience redefined, as you manage all your cross screen campaigns with ease from one central point.   Programmatic Buying: Programmatic solutions from DoubleClick shares & provides insight to premium programmatic inventory on a global level thus helping you connect with the vendors and customers you targeted.   Search Management: DoubleClick’s campaigns are supported by algorithms that are constantly evolving to help you meet your target.  With the advantage of this open platform, third-party solutions can be integrated to provide a 3600 overview of your marketing efforts.   Video: DoubleClick’s integrated video platform helps engage audiences and forecast viewership without compromising on international quality standards.   With DoubleClick’s campaigns, you can connect with the right people, at the right time.  So to build relevant, engaging cross-screen creatives that engage audiences & optimise marketing efforts on a global scale, reach out to a Google Certified Developer or drop us a line at askus@codelattice.com.   To know more about DoubleClick by Google log on to: https://www.doubleclickbygoogle.com

Supriya Balan Kuniyil

Written By Supriya Balan Kuniyil

A MARCOMM Professional with over 14 years of experience in various aspects of branding & communication, Supriya works to build & add brand value on the digital platform through strategized communication, contextual ideation & timely implementation. She can be reached at supriya@codelattice.com

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