Nowadays, Google provides plenty of ways to market our brands virtually. We all know that most people use this software every day, and we have to take advantage of it. Fortunately, Google came up with a “Google Maps Marketing,” which helps us to optimize our brand’s presence in the virtual map. The reason why thousands of business owners care about the rankings is because of the potential brand visibility.
Google map rankings
According to our research, over 70% of internet users rely on Google Maps when looking for stores, services, and restaurants. Thus, several businesses became determined about being included in the top rankings. Fortunately, you can now achieve that effortlessly through a reliable local SEO company. This SEO optimizer focuses on getting their clients’ websites rank higher both in organic search results and Google Maps. However, you have to set up your Google My Business profile before participating in the rankings.
What is Google My Business?
Google My Business (GMB) will require you to create your business’ profile to become qualified in the map rankings. If you want to set up your profile correctly, you can ask a local SEO company for assistance. Upon registration, they will request some necessary information, such as your business name, phone number, address, website, photos, and business hours.
We recommend you complete your information since Google prefers to feature brands with an accurate and full profile. Besides that, you have to specify your exact products and services.
Also read The future of digital marketing
How to rank higher in Google Maps?
Once you completed the registration and verification, you can now proceed with Google Maps SEO. According to experts, you can rank quicker if your website uses local keywords and has an embedded Google map. Most businesses place one on their site to show their exact locations to the readers.
Here are some of their useful tips to rank higher in Google Maps:
- Use your local phone number.
- Keep your business hours updated.
- Categorize your business accurately.
- Add photos to your account.
- Get Google customer reviews.
- Have a user-friendly and responsive website.
- Use local SEO keywords.
How to get Google Reviews?
Google provides a link that you can share through your social media and email accounts. It will direct the users to a Google review form where they can enter feedback. To give yourself a boost, make sure to send it to your loyal customers to ensure positive feedback. The more positive reviews, the higher the ranking.
