Digital Experience
October 10, 2013
7 Steps For Measuring ROI On Social Media
When businesses want to take a flight on wheels ontight marketing budgets, with a vision of high ROI, then what works best for them is a right strategy with carefully planned steps. This blog ensures you a high ROI on social media strategy by guiding you on how to…
Digital Experience
September 5, 2013
5 Top Tools To Get More Out Of Google Plus
In spite of the initial apprehensions among digital theorists, Google+ is here to stay. If used the right way, it is a great platform to leverage brand success, and to create a rather engaged following. Research suggests that users also find its environment rather refreshing as compared to say, Facebook…
Water Cooler
August 25, 2013
What Colour Is Your Brand? Power Your Brands With Colors
I was watching a group of children playing a game of colors. Once the catcher named a color and the rest were running to find any object of that color to touch. The one who gets caught before touching any object of that color becomes the catcher of the next…
Water Cooler
July 15, 2013
Everyday Household Products? Just How Do Power Brands Differentiate
‘Stop trying to fit in when you were born to stand out’ is a famous line from a Hollywood movie. This certainly holds true in the world of brand wars where every brand is positioning itself to ‘stand out’ by pitting against every other who is trying to ‘fit in’.So…
Water Cooler
June 10, 2013
Business Mobility And BYOD
In today's tech-savvy world, employees are being encouraged to embrace innovation and trends by integrating their own personal mobile devices into the enterprise IT fabric. If one gauges at the enterprise IT trend of past 20 years or so, one can easily find how first laptop freed PC users from…
Water Cooler
May 5, 2013
Builders or Developers? How To Choose one?
I always think that life for the earlier generation was much simpler. More relaxed lifestyle, less interruptions after work, less competition, people happy with their state in life. Many of our parents were born, brought up, worked and even now living in the same town. So housing in their generation…
AI & Analytics
April 26, 2013
What is predictive analysis and how can it help solve business problems
Surveys show that 60% of organizations that made use of predictive analysis tools were able to solve their problems timely, as against the average of 46.2 hours spent every month in critical problem solving scenarios with no support of predictive tools. Over the recent years, “Predictive Analysis” as a…
Water Cooler
March 15, 2013
Beer Versus Coke – Which Makes Lesser Of A Devil?
The answer to this leading question is a rather personal one that depends on one’s own tastes and needs. The real question to ask yourself when making a choice between drinking beer versus Coke is whether you intend to cut back on your calories or your bigger concerns are the…
Digital Experience
February 10, 2013