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customer experience

in the connected era

Digital Experience
February 15, 2014

5 Scientifically Proven Ways That Gets You More Retweets

We all know the chirpy ‘Tweets’ – the 140-character text messages that is currently being used in a big way for all sorts of news reporting, advertising, celebrity propagation, product promotion and even business engagement.   Those who work in social media truly understand the significance of each of these…

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Water Cooler
January 10, 2014

Google Auto Navigation Cars – Implications Of Traffic Violations

While some of the world’s biggest car manufacturers have invested decades in trying to develop vehicles that drive themselves, obviously they are significantly behind Google. This internet giant recently announced that their self-driving fleet of vehicles has logged about 700,000 miles on public roads around the United States.   In…

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Digital Experience
December 8, 2013

How To Maximize Your Company’s Influence On LinkedIn

Owning a company page on LinkedIn has come of age. Not only are businesses using it to reach out to potential partners and employees, but also, use it to share relevant information and marketing material. With the latest publishing tools, not everyone can find a voice on LinkedIn. Today, this…

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Water Coolerbrands
November 5, 2013

How To Decide Name Of A Product? Top Factors To Consider

Names matter. A name is one thing you should get right, right from the start. Considering how much time your parents must have spent deciding upon your name, names of people and yes, products are pretty much - hard to decide. So what really comes in mind when you think…

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Digital Experience
October 20, 2013

4 Appalling Web Browsers You Might Never Use

While most of the world has gotten cozy with browsers such as Firefox, Mozilla, Safari, Chrome, and the reigning Internet Explorer – you’d be rather surprised that there also exists a breed of obscure web browsers that will guarantee some hair raising experiences. Here’s a lowdown on some of the…

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Digital Experience
October 10, 2013

7 Steps For Measuring ROI On Social Media

When businesses want to take a flight on wheels ontight marketing budgets, with a vision of high ROI, then what works best for them is a right strategy with carefully planned steps.   This blog ensures you a high ROI on social media strategy by guiding you on how to…

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Digital ExperienceGoogle Plus
September 5, 2013

5 Top Tools To Get More Out Of Google Plus

In spite of the initial apprehensions among digital theorists, Google+ is here to stay. If used the right way, it is a great platform to leverage brand success, and to create a rather engaged following. Research suggests that users also find its environment rather refreshing as compared to say, Facebook…

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Water Cooler
August 25, 2013

What Colour Is Your Brand? Power Your Brands With Colors

I was watching a group of children playing a game of colors. Once the catcher named a color and the rest were running to find any object of that color to touch. The one who gets caught before touching any object of that color becomes the catcher of the next…

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Water CoolerProducts
July 15, 2013

Everyday Household Products? Just How Do Power Brands Differentiate

‘Stop trying to fit in when you were born to stand out’ is a famous line from a Hollywood movie. This certainly holds true in the world of brand wars where every brand is positioning itself to ‘stand out’ by pitting against every other who is trying to ‘fit in’.So…

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