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Digital Experience
October 9, 2019

How to Make the Most Out Of Social Media Platforms?

Mastering social networks offer significant competitive advantages to develop your business.  From the choice of platform to the type of message to be posted and the management of communities, good practices make it possible to exploit all their richness, a wealth of consumers not to be neglected that good advertising…

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AI & Analytics
October 4, 2019

IP Laws That Govern Artificial Intelligence

Artificial intelligence (AI) refers to a new digital frontier in today’s modern age. It is the simulation of human intelligence and processes into machines, most notably, computer systems. Basically, AI-powered machines or machine intelligence are programmed to adapt to daily human tasks through observation, learning, programming, and system coding. More…

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Water Cooler
September 26, 2019

Why Should Innovation In An Organization Encompass Both R&D And Radical Innovation?

Ever since the globalization of markets, specifically in scientific and technical niches, it has forced technology firms the need to keep readjusting their R&D and Radical organizations.  R&D and Radical Innovation can get highly complex, especially if the two structures are merged. In this article, we will go through both…

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Digital Experience
September 19, 2019

How Using API Terminal for Trading Can Save Your Money?

Cryptocurrency trading was born from the maturity and evolution of stock exchange trading. It borrows the same concepts from stock exchanges, such as having buy/sell limits and benefiting from arbitrages. Before the golden age of the Internet, traders had to go through a lengthy process to earn their money. One…

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Digital Experience
September 9, 2019

How to Build Your Social Media Marketing Strategy

Marketing and advertising on social networks without a clear plan, tactics, and strategies, from an advertising campaign, turn into chaotic spam. After all, if you do not have a promotion strategy in social networks with clearly defined goals, then, first of all, you will not be able to find out…

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Water Cooler
September 4, 2019

Tackling the Risks in a Start-Up Environment

Starting a business can be an exciting venture. The startup economy is rich with opportunity and innovation. However, it is also burdened with high – stake risks. Jumping into the deep end of the startup pool is a lot less frightening when you understand and calculate the risks. The path-dependent…

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Water Cooler
August 29, 2019

5 Awesome Tools To Help You Become More Organized

It’s easy to get distracted in this modern era due to the tons of information you receive from both online and offline sources. Instead of helping you make better decisions, the surge of info often results in time mismanagement, muddled data absorption, and decreased productivity. Thankfully, with the help of…

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Water Cooler
August 22, 2019

Application of IP Rights in the Marketing Industry

Intellectual property or IP refers to any work, idea, invention, or creation of the human intellect, to which one can claim rights, and for which one can apply for copyright, patent, or trademark rights and protection. Though intangible, IPs today are considered significant assets in most businesses as these can…

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Ecommerce Development
August 9, 2019

The Guide to Crafting a Content Marketing Strategy for Ecommerce Website

Content marketing is a channel that allows you to capture an audience that is blind to other types of advertising channels. This happens because content marketing efforts, first of all, are aimed at providing visitors with high-quality useful information, assistance in choosing and using the product. And, secondarily, on sale.…

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Digital Experience
July 31, 2019

Top Digital Marketing Tools You Need In 2019

Digital marketing today has become very significant for businesses, marketers, and even those who have been greatly attached and committed to traditional marketing. Aside from being an opportunity for growth to many companies worldwide, digital marketing is also known for how cost-effective it is as compared to traditional marketing. But…

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Ecommerce Development
July 24, 2019

How To Differentiate Your E-Commerce Website

A few years ago, e-commerce was something that only some dared to undertake, and that differentiated them from others. Today, selling online is nothing new, and not being present on the internet is almost equivalent to not existing in the market.  Most companies can no longer afford to sell only…

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Digital Experience
July 19, 2019

Five Emerging Trends in the Cryptocurrency Industry

Cryptocurrency is the talk of the town once again. After the number one digital asset by market capitalization crossed the $10,000 price point for the first time in almost a year and a half, the mainstream media started to look at the cryptocurrency industry with renewed interest.  With prices across…

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Digital Experience
July 10, 2019

Digital Marketing Techniques You Can Use to Sell Warehouses

Improving warehouse productivity has become a lot easier, thanks to technology. In today’s modern age, technology has made it so convenient for warehouse spaces to go on about their day and finish tasks more effectively way ahead of time. Since technology is ever-changing and constantly evolving, why not make the…

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AI & Analytics
July 4, 2019

The Guide to Writing Perfect Chatbot Scripts

Chatbots can be extremely helpful for any online business that wishes to improve their customers’ experience on their website. These automatic tools can help answer questions and guide your customers in the right direction in case they have any problem navigating your website, or reaching out to you in any…

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AI & Analytics
June 20, 2019

The ‘Boom’ of Artificial Intelligence

Artificial intelligence is considered as the revolution of this century and the triggering element towards the fourth industrial revolution, also known as industry 4.0. What is artificial intelligence? Artificial intelligence (AI) is the intelligence of machines. This definition refers to the reasoning faculties of some lifeless agents, better known as…

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Water Cooler
June 12, 2019

How Using Analytics and Insights Can Improve Social Media Marketing

Social media is often mistaken as a mere application on a smartphone. But, social media is more than that. It’s a collection of websites and apps which allow people from different parts of the world to share content and connect with one another. Other than that, social media has made…

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AI & Analytics
May 31, 2019

Ways Chatbots are Digitalizing the Banking Industry

Just like any digital transformation company, financial establishments also have their fair share of improving their processes in a digital manner. One of which is AI-powered chatbots. Chatbots have immensely empowered banks, insurance companies, and various financial institutions. This is because chatbots have simplified their processes, which in turn, made…

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Water Cooler
May 24, 2019

Remote Employees – Yay or Nay

Remote working involves working away from the office by making use of technology and an internet connection. An e-commerce development company and different app development companies can efficiently and effectively help businesses and organizations to work with remote employees. ADVANTAGES OF REMOTE EMPLOYEES. Work from anywhere at anytime: Remote employees…

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Digital Experience
May 16, 2019

How to develop the perfect digital strategy for your business

Nowadays, people live in a totally digitalised world, which forces companies to have a presence on the Internet. This means that traditional strategies must give way to digital strategies to achieve new goals. Obviously, not all people have the same needs, each consumer will have completely different desires and goals.…

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Digital Experience
May 8, 2019

How Virtual Desktops Can Make Businesses Digitally Efficient

As technology continuously gives us a lot of new tools and software to use, one of the things that should always be in sync is virtualization. Most IT support in Kansas City has been using the virtualization with their everyday work, which in turn, has resulted well. One of which…

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Digital Experience
April 17, 2019

Boost your business with Whatsapp Business

Today, it seemed impossible to separate work from personal life, largely because of telephones. When Whatsapp arrived, we shared our number around the world, making it impossible to distinguish between personal and work matters. But companies were missing out on a great tool for communicating with their customers. That's why…

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AI & Analytics
April 4, 2019

Ways Chatbots Can Boost Your Business’ Sales

It is with no doubt that any businesses - whether it may be a startup or an enterprise - can extremely be improved by using digital tools such as chatbots. In fact, most web design pricing depends on whether it has this digital feature or not as this tool has…

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Water Cooler
March 14, 2019

Why is Creating Markets Crucial to Your Organization

You are an entrepreneur who is striving for success as well as a legacy which will be remembered. It's time to start taking on category design as a key part of your plan. Times have changed, all markets are immediately global, and the entry cost is lower than ever. Customers…

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Water Cooler
March 6, 2019

The importance of business communication

Many companies, whether large, medium or small, may in some cases find themselves in complicated situations when the balance sheet is not adequate. This may be due to many cases, either external or internal to the company, such as mismanagement in decision making or even lack of communication between customers…

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Water Cooler
February 27, 2019

Venture Capital – How to Beat the Odds

Venture Capital is a form of funding for a new or growing company. It is usually given from a venture capital business that specializes in constructing high-risk financial portfolios. The venture capital business funds the startup company in return for an ownership stake or equity. Venture capital firms usually only…

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AI & Analytics
February 20, 2019

Chatbots for Millennials- What’s the Real Upside?

Have you ever tried talking with a chatbot? Did it get stuck midway? Was the bot unable to answer your questions? Couldn’t carry the conversation anymore? Was spewing out unreasonable or unrelated responses? Well, you aren’t the only one! Everyone discusses the future of chatbots. The tech has been lifted…

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Water Cooler
February 14, 2019

Strategies for SEO 2019

Every year, there are new strategies created in the field of SEO. We all know that to be on top we must be updated in techniques and strategies. That’s why this 2019 we should expect more updated and Quality strategies that will help your websites to be on the good…

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Digital Experience
February 7, 2019

Virtualisation for a minimalist approach in the company

The minimalist approach is becoming increasingly popular in the business world. Simplification makes it possible to gain in efficiency and serenity, especially when faced with unforeseen circumstances or difficulties. Companies that have embarked on this process of simplification are constantly seeking advice and solutions to free themselves from the superfluous…

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AI & Analytics
January 31, 2019

AI-Driven Personalisation for Chatbots

Do you know what the ‘problem of generic flow’ is? It’s a solution that serves a generalised objective. It’s the average of group behaviour. It’s guesswork. And, more often than not, it is theoretically perfect but practically lacking. When the shoe doesn’t fit, that guesswork leaves you a customer short.…

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Digital Experience
January 23, 2019

Trying to Create an Addictive Chatbot- Here’re The Tips That You Must Keep in Mind

There is a bold, glowing line between building a simple chatbot versus a successful one. Chatbots, as Stefan Kojouharov, Founder, Chatbots Life, puts it, are a throwback to the times when business problems were solved via conversation. Even today, marketing remains a matter of perception. If you can get to…

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Ecommerce Development
January 17, 2019

How to guide your digital strategies based on your target audience

The Internet is, without any doubt, the favorite media for customers. They make more than 3 trillion searches, and it is only on Google, so the companies have found an efficient and cheap shop window for their products and services. The possibility of selling your commercial offer without owning a…

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Digital Experience
January 10, 2019

The History of Blockchain and Bitcoin, Cryptocurrency’s Bread and Butter

By now, you have at least heard about Bitcoin. It has become widely talked about, and people have been calling it and the blockchain technology it relies on game-changers in the world of finance. But how did this rise happen? It’s fascinating just how rapid the Bitcoin and blockchain’s rise…

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Digital Experience
January 3, 2019

Will IOT Lead the Industry’s Digital Transformation in 2019- Data and Intelligence Paint a Positive Picture

2018 was the year of the Internet of Things, in the sense that it played a centrally significant role in the tech community as it grew itself. Be it the predictions for 2019 digital trends or innovators like Elon Musk talking about the future, IOT found a spot everywhere. But,…

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Ecommerce Development
December 31, 2018

The tools you need to make your e-commerce succeed

The purchase and sale, marketing and distribution of products and services via the Internet are what we know as e-commerce. Currently, there are more and more clients who do their shopping online. However, many people have not decided yet to start doing that due to the lack of trust or…

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Cloud & Security
December 27, 2018

Can Serverless Computing Change the Developer’s World Forever?

You can create a web app. And, you will no longer need to secure and manage a server. Seems like a dream come true for a front-end developer? Well, hold your horses! A genuinely serverless reality is far away. But, with the advent of serverless computing assistance like AWS Lambda,…

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Digital Experience
December 18, 2018

Is Smart Home Technology Useful in a Start-Up?

The economy is experiencing interesting times. Companies and technologies are witnessing remarkable rises and falls when it comes to how tech can be applied. Is there space for Smart Home technology in the fast-paced world of startups? The answer might surprise you. What is Smart Home Tech? Smart home technology…

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AI & Analytics
December 12, 2018

Here’s Why Human-Centered AI, and Not Just Plain Old AI, Should Matter

Have you read ‘The UX of AI’ by Josh Lovejoy? The Staff Interaction Designer at Google talks about a lot of things in this rather interesting, certainly intimidating article of his. But, what stands out from all his dialogues, what I like best, is this one. ‘As long as your…

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Digital Experience
December 10, 2018

Cryptocurrency & The Top 8 Women in Cryptocurrency

Cryptocurrency is a digital currency that is created and stored in blockchains. Unlike the fiat currency, it doesn’t have any physical form and is not redeemable in another commodity like gold or silver. The digital currency is secured by the science of cryptography that controls the creation of the currency…

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Cloud & Security
December 5, 2018

Is NoOps Killing DevOps- Experts Disagree

When traditional software development was pushed aside for DevOps, industries were all praises for a system that combined development and operations to create a range of multi-functional skills. In 2011, Mike Gualtieri, VP, Forrester Research, was quoted saying that NoOps would mean an improved application deployment process without needing the…

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Water Cooler
November 22, 2018

Dondero: The Reputable Entrepreneur and Philanthropist

When you mention entrepreneurship and philanthropy, you cannot fail to mention James Dondero. He is a remarkable businessman, who also employs his great insight into philanthropic work. His keenness has made it possible for him to achieve significant milestones for a variety of institutions. James is a visionary and a…

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Water Cooler
November 7, 2018

Barbara Stokes: Providing Disaster Relief through Customized Green Housing Structures

The United States is a country that has recorded some of the worst disasters around the world, with some of them killing a significant number of individuals and damaging properties. It is common for homes to be destroyed by a tsunami or winds resulting from tsunamis. Other natural disasters such…

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Cloud & Security
October 29, 2018

How to decide which cloud model suits your organization

In today’s globalized marketplace, managing huge infrastructure and network is a challenging job. Many companies now-a-days are moving towards the cloud. IT professionals are acquiring the necessary technical skills required for creating and maintaining cloud infrastructures. The word “cloud” means storing or accessing data and programs over the internet rather…

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Cloud & Security
October 24, 2018

Big Data – What It Is and Why It Is the Future

What Is Big Data? Big Data refers to the massive amounts of information we’re collecting. This includes but is not limited to metadata on every phone call and email, data on every user’s social media posts and online searches, and tracking of components from the factory to the end user.…

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Water Cooler
October 16, 2018

All you need to know about Bitcoin and Bitcoin Wallets

Bitcoin is the #1 cryptocurrency available today. It is secured by cryptography and is exchanged like traditional currencies online. Bitcoin is the first launched cryptocurrency that was created in 2009 by an anonymous individual, named Santoshi Nakamoto. Now, its widely accepted form of digital currency across the world and the…

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Water Cooler
October 11, 2018

How Legalized Sports Betting Will Impact The US

The sports betting industry won the battle of becoming legal when the US Supreme Court dismissed the federal ban on wagering in May this year, giving the states the freedom to make decision of whether or not to legalize betting. Since then, expectations on how this ruling will impact the…

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Water Cooler
October 9, 2018

Five Ways to Save On Your Monthly Utility Bill

With electricity prices rising significantly in the last few years, smart homeowners are focusing on cutting their household’s energy use by making the homes more energy-efficient and implementing other energy-friendly strategies. And guess what? If you put your mind to it, reducing energy usage is not hard to achieve. If…

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Cloud & Security
October 4, 2018

8 Cloud Based Tools for Start-ups

There are very few things within your control when you are aiming to build a successful, sustainable company. You have no control over the market, regulatory authority, technological changes, competition and economy. But there are some internal factors you can control and in fact, aiming for excellence in these factors…

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Digital Experience
September 28, 2018

Several Reasons Why Seniors Use The Internet

The digital age has enabled the world to be more interconnected than ever, and most people nowadays don’t have a problem adopting modern technology resources. Even though the technology gap between younger and older generations is significant, it seems that a large percent of the elderly are becoming familiar with…

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Water Cooler
September 18, 2018

All About Neurocore and What They Have to Offer

As we all know, our brain is very powerful. In fact, our mind might be the most powerful thing in the entire universe. Because of this, exercising your brain and keeping it in shape is just as important as going to the gym is. When you boost your brain with…

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Cloud & Security
September 5, 2018

Boost your business productivity with AWS

The way the world operates has changed drastically over the past decade, thanks to mobile devices and high-speed internet connection. Employees, customers and other business stakeholders are always on the go and expect a great flexibility in their work and personal lives. To support the way your business stakeholders work…

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Digital Experience
August 28, 2018

6 Basics for Guest Blogging Starters

Human beings are social animals and have always been fond of jotting things down, even 6000 years ago. So it is no wonder that you have felt the need to blog your thoughts now. Guest blogging means writing articles or posts for other websites and is the best online marketing…

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Digital Experience
August 23, 2018

The impact of new technologies on business productivity

The impact of new technologies on business productivity and competitivity between the organization is considerable. That impact that in the beginning seemed to facilitate the development of several actions currently is present in every aspect of our lives and determine the way of working in the XXI century. How the…

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Digital Experience
August 20, 2018

How to Boost E-commerce Store Sales With Smart UX

Running an e-commerce store is oftentimes a challenging experience, especially for smaller businesses with limited budgets who simply can’t compete with the over-the-top marketing used by large brands. This is the main reason why user experience (UX) has gained so much popularity as of late: it helps small businesses compete…

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AI & Analytics
August 14, 2018

How AI can personalize learning

Education, as we see, is about transmitting knowledge of ‘what happened and how’ to solve problems of the future by applying the old logic and doctrines to the present situation. So the responsibility of the educator is to transmit this past information. Educational institutions also group students according to their…

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AI & Analytics
August 8, 2018

3 challenges in retail and how AI can help

You wait 3 minutes in a retail store for a sales person to help you and immediately pull out your smart phone to check online for products you like. You find that the online price is much lower than the in-store price and say thanks to the retail store to…

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Digital Experience
August 3, 2018

Tweaks to your E-Commerce to boost sales

Ecommerce has moved from one of the growth strategies to a necessity for brands now. Global retail ecommerce sales are estimated to reach $4.5 trillion by 2021(shopify.com). Now you have to start thinking what tweaks can be done to your ecommerce to win over your competitors. The tweaks we suggest…

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Digital Experience
July 31, 2018

Is Ecommerce Right For Your Brand?

With the advanced technology and software options available to us, it is possible to set up a highly efficient, professional e-commerce store in a matter of minutes. And, with e-commerce sales expected to account for 17.5% of all global sales by 2021, it seems like a lucrative idea. It is…

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Digital Experience
July 26, 2018

Social Media Background Screening is Enhancing Recruitment Process for Prospective Recruiters

Hiring managers are becoming more interested in properly understanding the background of an individual before even hiring them. Conducting thorough background checks using social media accounts helps by providing valuable data about a person’s abilities and personalities, which are essential aspects of today’s task-force. Checking a potential candidates profile is…

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Digital Experience
July 24, 2018

7 Signs that you should invest in a new website for your business

A website is the opening to new avenues of business and new potential customers. Almost everyone has a website now but how to decide if you should invest time and money to rebuild it? We have put across the major points which will help you decide. 1. Your website is…

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Cloud & Security
July 19, 2018

4 things to know before cloud migration

Cloud is already living up to its promise by aiding business continuity, faster access and delivering high productivity. On-premise server technology is here for many more years to come but cloud migration is something you have probably thought about at least once. Companies that adopted cloud services experienced 20.66% average…

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AI & Analytics
July 17, 2018

5 things to remember before building booking chatbots

AI evolution is in full swing across businesses and chatbots are making waves. Hubspot statistics peg that 57% of the consumers are interested in chatbots for their instantaneity. The opportunities provided by chatbots go beyond answering customer enquiries. They are used to collect information, help in shopping, booking and reduce…

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AI & Analytics
July 11, 2018

5 ways to get chatbots help you in ecommerce

AI applications are developing by leaps and bounds globally. Every day every industry is coming up with a novel of delivering great customer experience with AI. It is no different in online shopping irrespective of the industry. Brands today use chatbots to instantly communicate with their customers and resolve issues…

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AI & Analytics
July 4, 2018

AI Can Augment Customers’ Reality

AI-generated customer experience that surpasses your wildest dreams? Is that even possible? Digitalization set up new goals for brands and businesses. Now, MarketingGeeks show that a highly automated customer experience that saves time and money is not only a distinct possibility but a trend that is bound to become the standard…

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Water Cooler
July 3, 2018

Could You be the Newest Crypto King?

Can cryptocurrencies really make you a fortune? If you choose the right ones, they certainly can. Just look at the infographic below to see the current crypto kings and how much wealth they have amassed over the last few years. Many of those on the list are considered visionary –…

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AI & Analytics
June 28, 2018

24 Most Effective Free SEO Tools for Dominant Search Engines

With the current unforgiving online competition, Search Engine Optimization is crucial to enable you to remain afloat. SEO can be expensive for the majority of small and medium businesses. If you are working on a tight budget, these simple to use SEO tools will uplift your rankings to heights you…

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Digital Experience
June 27, 2018

Look before you leap into an online business

If you are running a successful brick and mortar retail outlet, it has probably occurred to you that adding an ecommerce store would be a good way to increase your profit without incurring too much in the way of overheads. And, it is true – there are a lot fewer…

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Water Cooler
June 12, 2018

ICO Funding Explained

When it comes to funding a new business, the world has changed a lot. Whereas before you had to go hat in hand to a bank and hope that your application got approved, crowdfunding has now changed the startup landscape entirely. ICOs, or initial coin offerings, are the latest version…

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Water Cooler
June 6, 2018

What is bitcoin and where can you buy it?

As you might have noticed, the last decade has seen a great deal of technological advancements, which moved us towards the future we previously only ever saw in the movies. Touchscreen devices, the rise of AI, self-driving cars, social networks, and augmented reality are just some of the trends we…

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Water Cooler
May 29, 2018

What is still in store for fintech this year?

The rapidly changing Fintech market has exploded over the last few years and is changing the financial services industry completely. It is exciting to watch, but also a little overwhelming. New applications are being developed and discarded daily. PayPal used to be the big name in Fintech throughout the early…

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Water Cooler
May 24, 2018

Is Bitcoin Right For Your Business?

As the cryptocurrency has started gaining wider acceptance, a lot more businesses have been working on ways to incorporate it as a payment method. There are a lot of big brands that accept Bitcoin now, like Hotels.com, Expedia, Zynga and many more. If you want a complete list, check out…

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Cloud & Security
May 22, 2018

Why should you look for an AWS partner to manage your IT infrastructure?

One of the important needs of every business today is to find the right digital partner to help them work better and work differently. The key point is to cater to the challenges of increasing demands with IT costs not putting a dent in your profits. Every organization is in need of…

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Cloud & Security
May 18, 2018

Data breach, privacy and the future of personalization

  Internet, which some 10-15 years back was a new pass time in our lives, has eventually become our life. From something that we used 15-20 minutes a day, it has become our lifeline today. Consumers have always been concerned about their privacy since the early days of world wide web and…

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Water Cooler
May 15, 2018

There Is More To Blockchain Than Bitcoin

If you hear the word “blockchain”, does your mind automatically think “Bitcoin?” This is true for many people. And it is, in fact, a valid association. The Bitcoin blockchain is the very first working example of this tech. The keyword to take note of here is an example. While many…

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AI & Analytics
May 10, 2018

Conversational Commerce in 2018 Can Rewire the Ways Brands Interact

Three years ago Uber’s Chris Messina had used a term called ‘conversational commerce’. Ever since the phrase came to light, it has been adopted as one of the most effective ways of inter and intra-brand communication. Well, simply said, conversational commerce literally means the process of interaction of various brands and businesses through…

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AI & Analytics
May 8, 2018

Concerns about Conversational Analytics and Why They Shouldn’t Be Left Unattended

  In this digital world, everything is data based. Be it a simple Google search or your usage of a particular app, it predicts so much about your preferences that can be used to further generate ads specific to your needs and requirements. With more people turning to instant messaging apps, Conversational Analytics…

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AI & Analytics
May 3, 2018

What Does the Near Future of Analytics & Insights Hold?

Have you ever wondered why you see so many ads relating to your previous searches pop-up time and again when you are using free apps? What’s the secret? How does your smartphone or computer know or remember where you had been? This is where Analytics and Data Science comes in.…

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Cloud & Security
April 26, 2018

Quantum Computing is Getting Ambitious

There could come a time when we will all take a plunge innocently, into a world of digital transparency. Your naughty neighbour could be reading all your messages and having the last laugh. He could be snooping into your financial figures. Now it’s beginning to scare you right? Quantum computing is…

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Cloud & Security
April 24, 2018

Five Big Risks on the Cyber Security Radar in 2018

  Cyber Security is the protection of the integrity of data, files, network, and programs from cyber-attacks and unauthorized access. As per Forbes, the global cybersecurity market is expected to grow to 170 billion by 2020. Hackers today are way smarter than the breakers and they figure out ways much faster for destruction. With…

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Water Cooler
April 19, 2018

Attention Present and Future Bitcoin Holders: Top 4 Facts about Bitcoin

Without doubt, Bitcoin is the undisputed king of the cryptocurrencies. In 2009, Satoshi Nakamoto, the mysterious creator(s) of Bitcoin, made the Bitcoin white paper an open source via the mailing list of cryptocurrency followers. Ever since, Bitcoin’s popularity has risen steadily. You can find some truly amazing facts about Bitcoin…

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Cloud & Security
April 17, 2018

About Real Cloud Transformation and Six Steps to Do it Right

Cloud computing is no more an alien term today. It is actually redefining how businesses run. The youth is not scared of any challenges and are willing to take up any new thing coming their way, even if means jumping from traditional to hi-tech stuff. Ever wondered how people who succeed have reached…

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Digital Experience
April 12, 2018

4 Simple Ways to Boost Customer Retention with Salesforce

Integration of data analytics software into a marketing strategy helps businesses outperform their competitors. For those who are still not part of it, I have stats to show. A study  reveals that About 65% of consumers want real-time interactions. 7 in 10 consumers admit technology has made easier to take…

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Water Cooler
April 10, 2018

Will Legislation Ending Net-Neutrality Be the Downfall of Bitcoin?

The internet has been a realm that has evened the playing field for many. It has made it possible for mom and pop shops to compete on a global level with multi-billion-dollar brands. It has allowed for an idea with no capital to find funding, based on its own merits,…

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Digital Experience
April 5, 2018

Building a website or revamping one? Know the latest trends

With user expectations growing and trends changing constantly, it is important to build digital experiences that are fun, engaging, innovative and intuitive. To help you keep up with what’s happening, we deliver web development trends expected in 2018. Material Design Materialize is a CSS framework based on Google’s Material Design…

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Cloud & Security
April 3, 2018

Will the Quantum Computing Leap Build a World Where Encryption Stands Helpless and Hacker Run Amuck?

Quantum computing is getting ambitious. Everything has to surpass jet speed. It works in a totally different way from a classical computer. Quantum bits or ‘qbits’ can exist in a state of both zero and one simultaneously. So, the amount of information stored in N qubits is two to the…

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AI & Analytics
March 22, 2018

Bye bye clicks, hello hi bots

At a time, when talk about the usefulness and effectiveness of chatbots is dominating the landscape, it is perhaps pertinent to ask this question: If chatbots do find their way into the daily activities of society, what will happen to websites and mobile apps? For chatbots can do the same…

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AI & Analytics
March 19, 2018

Personality trumps, be it humans or bots

Let’s look at this number: 60.5 million Americans used Siri (iPhone), Cortana (Windows) or another virtual assistant at least one a month in 2017. That is a huge number, and one that indicates the growing influence of artificial intelligence, and more specifically chatbots, in today’s society. This holds true not…

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Water Cooler
March 15, 2018

Is Bitcoin the Reserve Investment of the Internet Generation & What Does That Mean for Bitcoin?

As Bitcoin continues to enjoy a year that has cemented its mass-market success, the question remains, is Bitcoin truly a smart investment? The answer, in short, is that it depends on whom you ask. The famed investor and one of the most trusted voices of the investment world, Warren Buffet,…

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Cloud & Security
March 12, 2018

Is a Capsule Network Going to Be as Revolutionary as Advertised

Quick question- Who’s the father of ‘deep learning’? Geoffrey Hinton. That’s right! Deep neural networks, also called Convolutional Neural Networks or ConvNets, mimic how the human brain works. Hinton co-developed the work-sleep algorithm to train a network with Brendan Frey and Peter Dylan in 1995. More than two decades later,…

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Cloud & Security
March 8, 2018

Cyber Security Effectiveness & Five Ways to Assess It

What is cyber security all about, you may ask. After all, the networks have firewalls. The browsers swear to heaven and back that your data is safe with them. And you just installed an apparently capable anti-malware in place. Well, you might want to rethink the concept of cybersecurity effectiveness.…

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Digital Experience
March 5, 2018

Will IOT lead the industry’s digital transformation in 2018 – Data and intelligence paint a positive picture

2017 was the year of the Internet of Things, in the sense that it played a centrally significant role in the tech community as it grew itself. Be it the predictions for 2018 digital trends or innovators like Elon Musk talking about the future, IOT found a spot everywhere. But,…

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AI & Analytics
March 1, 2018

Challenge accepted!

One of the big reasons for chatbots being hailed as the future of business and customer communication is that they can save a lot of money, while reducing effects of human agents. Chatbots, which are leading lights for the humanisation of technology for various purposes, can improve various aspects of…

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AI & Analytics
February 26, 2018

Looking ahead to prevent future chatbot troubles

The world is moving towards a user experience that is more chat-driven, with the final goal being to humanise technology to make communication with robots (or chatbots) easier, and by extension our tasks simpler. As of 2017, according to a survey by HubSpot, 27 per cent of consumers around the…

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AI & Analytics
February 22, 2018

Trust key to striking balance between security and convenience

While chatbots are slowly been accepted into the fold by many industries, there is one field that will have to deal with this new relationship with quite a lot of savvy. There will come a time when users can check their bank balance via Twitter or Facebook, what with banks…

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AI & Analytics
February 17, 2018

9 steps to building usable dashboards

So, you are ready to build a dashboard for your audience. How are you going to make it relevant that they start using it immediately? How are you going to make it actionable that they start wondering how they managed without one? We have brought the key concepts towards a…

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Digital Experience
February 12, 2018

5 reasons why you shouldn’t be comparing progressive and native web apps

Instagram, Twitter, Quora, Amazon, Google Sheets; right from shopping and banking to working and eating, every service you could need comes wrapped in a neat mobile application these days. But, as a developer, you desire the best tech that can also drive ROI for your project. And, that’s where you…

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AI & Analytics
February 3, 2018

Customer Buying Cycle and How Chatbots can help?

Humans figured out trade early on by 3000BC and their water-bound missions attest to this fact. Even then, there were ideas about how to treat customers. There is but one rule in customer service: your customer should like every part of exchange with you, be it before, during or after…

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AI & Analytics
January 30, 2018

How AI is poised to disrupt 5 industries in the next decade?

“Everything we love about civilization is a product of intelligence, so amplifying our human intelligence with artificial intelligence has the potential of helping civilization flourish like never before – as long as we manage to keep the technology beneficial.“ - Max Tegmark, President of the Future of Life Institute. AI already impacts…

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Digital Experience
January 25, 2018

A must-look-at list for ecommerce to stay ahead of changing trends

The new year brings with it new technological advances, new trends, new stories. For every industry, predicting the shift in trends and staying ahead of them is the only way to survive and thrive in the changing world. Ecommerce as we see now has gone beyond selling something to building…

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AI & Analytics
January 24, 2018

Turn your data in to Smart Data

Each one of us have a minimum of 2 email ids, 1 Facebook Account and 1 Linkedin account. Twitter, Instagram, Pinterest and what not? Statistics say that 2.7 Zetabytes of data exist in the digital universe today. Suffice it to say, we generate huge amounts of data everyday. Most of…

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AI & Analytics
January 18, 2018

3 Steps to Customer Retention with Analytics

No business can be successful without a solid customer base. Customers are the driving force of business. Any business owner can tell you that customer retention is a low-hanging fruit but not customer acquisition. Understanding how you to lose your customers is the key to creating loyal ones. Customer retention…

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AI & Analytics
January 16, 2018

AI & ML – A Rear View

The buzz words AI(Artificial Intelligence), Big Data and ML(Machine Learning) opened new doors for businesses to make informed decisions and improve customer experience. We take a rear view at some of them today. Uber: Uber sits between drivers on one side and riders on the other. So for creating an…

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AI & Analytics
January 10, 2018

Become your own Branding Expert with AI

When I think of branding, what stands out for me is my credit card provider. The card is just like any other card and there are usual hitches during usage but if I have to call their customer service for any issues, the attention and courtesy I get is way…

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AI & Analytics
January 2, 2018

Real Estate Artificial Intelligence: 5 AI Solutions

It is now clear to everyone that Artificial Intelligence is less of some sci-fi thriller and more of a useful tool in our day-to-day life. AI is not going to turn rogue and take over our planet in the near future. It might help you run your real estate business…

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AI & Analytics
December 20, 2017

AI inside, camera outside – AWS DeepLens

It's the season for shopping and AWS DeepLens caught my attention this morning. AWS DeepLens is a deep-learning enabled developer kit with a video camera. The video camera is fully programmable and designed to expand deep learning skills. DeepLens has a 4MP camera powered by Intel Atom Processor with more…

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AI & Analytics
December 13, 2017

6 Questions to ask yourself before you build a chatbot

Chatbots are getting more popular with many businesses and there is no denying that they are great attention seekers. Chatbots has enormous potential in delivering a great customer experience and help you offload some of the monotonous work to capable bots. If you are about to take the plunge, ask…

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AI & Analytics
December 6, 2017

Chatbot Ethics and why every business should follow it?

The world is spinning faster these days. Speed in customer service is the need of the hour and businesses are employing all available technologies and processes to cope up with the customer need. Chatbots are an effective way of automating customer service and freeing up valuable resources for other important…

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Digital Experience
November 26, 2017

Will the digital marketing trends change in 2018?

Thinking of next year's digital marketing strategies, every advertising agency out there has already started planning their future plans. SEO and email marketing are still largely popular, but there are new, low competition markets ready to be explored. Check out what’s going to happen next year in the world of…

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Digital Experience
November 17, 2017

E-commerce in emerging markets

The global landscape of ecommerce is evolving rapidly as it continues to soar in the emerging markets. The rise in internet access, expanding incomes and the use of smart phones in emerging markets has been the main driver for ecommerce growth. The graph below (Source:eMarketer) shows these increasing trends. If…

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Cloud & Security
November 13, 2017

6 things to know about cloud security & acceptability

So, you are wondering if you should shift to cloud after seeing the negative publicity from security professionals…Yes, they have been a bit strong on the subject. There are valid and real security concerns, but we are trying to equip you, to evaluate cloud security and acceptability as a part…

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Water Cooler
October 31, 2017

Bitcoin Vs Ethereum

Lately it seems money has been growing on the internet. Yes, we live in the age of digital currencies, with crypto currencies rising within the decade. Yet, already there are more than 800 crypto currencies in the market and at least one new currency almost everyday. As we embrace the…

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AI & Analytics
October 20, 2017

10 startling stats about the business of Artificial Intelligence

Siri... "Here I am." "Call Lola." "Which Lola? Lola Landline Lola Mobile." "Second one." "Calling Lola Mobile." Artificial Intelligence is here and it's going to stay. In the sphere of business, AI is poised to deliver a transformational impact. Though it is already in use across thousands of companies, we…

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AI & Analytics
October 1, 2017

8 reasons why you should AI-automate your customer service

Word travels faster than light these days over the web. Customers today are picky, edgy and vocal about it too. Combine them both and you have a combination which can make or break your business in minutes. When such is the case, is it wise to go for automation in…

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Water Cooler
September 15, 2017

Cryptocurrency for dummies

What is it? Crypto meaning secret or concealed, there is nothing secretive about crypto currency contrary to the name. They are digital currencies that have no physical form. Beyond the noise and press coverage, they are just entries in a database. So every transaction here is traced by a code.…

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Digital Experience
August 28, 2017

Survival of the fittest is search engine law. Is it your content strategy?

I was looking at the various Google search algorithms over the years. As I went through how the search has evolved over the years, I couldn't but relate it to a child's language development. As a baby learns to speak, they will start speaking with just one word sentences like…

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Digital Experience
August 14, 2017

Millennials not responding to your Ads?

Born with a laptop, smart phone or tablet, access to internet & social media, the millennials can be called as digital natives. Be it partying, travelling, studying or simply getting bored, they are live on social media. They shun traditional advertising. It doesn't mean they don't purchase anything but why…

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API & Integrations
August 9, 2017

Going digital? Beware of the API management trap

A few key reflections from the early adopters of API Management Technology that businesses must consider in their quest for digital transformation. IT departments across Organizations are now tasked with the complex chore of helping businesses transition digitally. This includes not only applying new technologies, for instance accommodating Social, Mobile,…

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Cloud & Security
August 1, 2017

Why is cloud computing with Amazon EC2 such a big deal?

The world around us is changing every day, so is our workplace and customer experience. Customers expect the best value for money, employees demand great work place & better work-life balance but the tricks & tools of business are pinching the pockets. There is a huge shift away from desktop…

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Cloud & Security
July 25, 2017

Extend your business with Amazon polly

When he was of the age of 5, my son was very interested in anything related to space – Moon, stars, sun, planets, comets, meteors, etc, etc. So, I got him a book on space with very colourful pictures and facts about each heavenly body and such. He was crazy…

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Cloud & Security
July 15, 2017

Rekognize the power of a picture for your business

It's no secret that businesses around the world are obsessed with finding the right words to get their products and services to their customers and prospective ones - but that's not all to the story. You have seen in recent history how pictures can bring words to life before your…

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Digital Experience
July 1, 2017

Facebook Coming To A TV Near You

The big news we’ve been hearing about It surely sounds like a blockbuster announcement and it kinda is in terms of Social Media and Digital innovations. After years of speculating, announcements and rumors, the Facebook TV is finally coming to our televisions. Not as an app, though, but as another…

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Water Cooler
June 14, 2017

Urban Commuting 2.0: Socially And Eco-Friendly

Is commuting really a thing? Absolutely. And even more so, research shows that every year the average commute time grows. In 2015, for instance, the longest commute time was recorded in the city of Villavicencio in Colombia where an average commuter spent 192.1 minutes on a ride. Commuting rates were…

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Digital Experience
April 13, 2017

Video styles to choose from

The year 2016 saw a rise in video promotions by various brands & products.  Corporates too found this medium to be more responsive and are increasingly opting for this visually engaging medium.  Explainer videos have indeed been the welcome change in marketing promotions - subtly influencing preference and decisions of…

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Digital Experience
March 17, 2017

Ecommerce: Redefining convenience

In this fast-paced era ruled by technology, internet has caved its niche as a necessity we can’t do without!  With businesses trying to extend their reach globally, digital promotions play a critical role vide the worldwide web supporting existing retail outlets, or by being the primary point of sale. This is…

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Digital Experience
February 1, 2017

The future of digital marketing: DoubleClick

We know how critical it is for your business to reach out to customers on varied digital platforms.  After all, the competitive edge each of these provide cannot be overlooked.  The solution that helps address and direct your branding message, offering visibility and prominence simultaneously, is DoubleClick by Google!  …

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Water Cooler
January 15, 2017

Technology in 2017, what should we expect?

Predicting the future is an exciting prospect as it offers endless possibilities! We live in a time when the only constant is evolution in technology. So what does the future promise... teleportation or a promise for something more exclusive? It is a boon that tech driven innovations are now at…

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Digital Experience
January 13, 2017

Things to keep in mind when hiring an SEO agency

In the current competitive scenario, businesses are constantly striving to outdo their competitors.  One of the proven ways to get more business is Search Engine Optimization(SEO) services. If you have a website, but it isn’t featured in the top search results of either Google and Yahoo, then your efforts on website…

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Digital Experience
December 21, 2016

Competitor analysis : The key to strategic brand building

‘Keep your friends close but keep your enemies closer.’   In a digital scenario, this saying reiterates the importance of competitor analysis. A few strategic steps to move your ranking up in the world of Digital Marketing helps to improve your digital brand capital and impacts your business & profitability directly.  So if your business has overlooked this…

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Water Cooler
November 20, 2016

5 Stages Of Enterprise Content Marketing Maturity Model

As content marketers and digital evangelists battle furiously with one another to deliver a high impact on audience reach and search results -- the new content marketing equation has turned tables to have a compelling storytelling that provides meaningful experiences.   The Kingdom of ‘Content’ Content is no more just…

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Water Cooler
October 21, 2016

The Quest for #AndroidNeyyappam

We’ve come a long way.. from #AndroidCupcake to #AndroidMarshmallow!  Android has preferred a confectionary theme based name in an alphabetic order since 2008, based on their Application Programming Interphase (API) levels.  Now with N seeking its turn, #AndroidNeyyappam seems to be one of the most popular names in the mix!…

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Digital Experience
September 6, 2016

Seamless Steps To Promote Your Gaming App

Ever thought why the best of games fail to reach the pinnacle of success despite of the game app being flawless ?  By now most of you know the unsaid fact that no matter how outstanding your game is, it will not yield the required results, until and unless you…

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Digital Experience
August 5, 2016

The Hypocrisy Of Digital Democracy

What is it that has us speaking our minds on Social platforms?  Be it a hilarious post on Facebook or a tweet that irked us on Twitter, our first instinct is to react!  Nothing wrong with that .. after all do we live in an era of Digital Democracy.  But considering…

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Water Cooler
July 30, 2016

Six Business Oversights an Entrepreneur Must Avoid

An endless day at work and all you can think about is what if you were your own boss?  Striving ceaselessly for the higher ups, we can only wish for putting in that effort for ourselves!  But running a business is not as simple as it may seem.  There are…

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Featured Stories
June 28, 2016

The Entrepreneurial Employee

Life is a series of unplanned events, well almost always.... But what about people who have a clear vision about their expectations from life .   Being a 9 - 5 employee, may not be everyone's cup of tea. The quest to chart uncertain terrain of business and explore various…

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Digital Experience
May 8, 2016

The Apple/FBI face-off!

The Judgement is out..  Apple doesn't have to help FBI in the Brooklyn iPhone Case.  It was indeed a victory for privacy laws of sorts, as earlier last week U.S. Magistrate Judge James Orenstein ruled that Apple cannot be compelled by the FBI to unlock the phone in the Brooklyn…

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Digital Experience
April 28, 2016

8 myths about mobile apps

Consumers today expect to be served wherever they are and whenever they need. Statistics state that there are 2.6 billion smart phone subscriptions globally, and by, 2020, the number will reach 6.1 billion. Since today’s consumers are increasingly adopting mobile as their medium for browsing, searching and shopping, businesses are…

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Water Cooler
March 30, 2016

Digital Detox

"What is this life if, full of care, We have no time to stand and stare."- Leisure, WH Davies   As children we were taught this poem, but it is now when we are all grown up that we truly appreciate it.  We live in a world where not an…

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Cyber Threat Management
February 28, 2016

iOS 9 vulnerabilities & flaws

Once an Apple customer, always an Apple customer is true for many Apple product users. In fact Apple fans could be called a cult because of the importance Apple pays on User eXperience. Waiting in line for Apple products is their holy ritual and their way of showing devotion towards…

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Cyber Threat Management
January 13, 2016

Future of ads without flash

In the recent weeks, the internet community has been in a uproar with news on Flash. Few months back, the researches at Malwarebytes, an anti- malware soft vendor uncovered a large scale attack against yahoo users through Yahoo’s own advertising network. This has led to increased scrutiny over the future…

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Digital Experience
December 26, 2015

Instagram Life… One Click at a Time!

Let's be honest... stepping into a new social media platform may seem intimidating, especially since we are  apprehensive of the 'what ifs' confronting the decision!  'What if the comment is taken out of context .. What if the privacy filters don't work.. & so on.  But bored outta my mind with just viral videos…

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Water Cooler
November 8, 2015

Idea Economy

16 year old techie claims that his search engine is 47% more accurate than Google....   Did you know that potholes we curse everyday can actually help your car generate energy? Young American Indian Shakeel Avadhany has made a multi-million dollar US company out of potholes...   More of such…

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Water Cooler
October 15, 2015

Make for India – The quest for Driverless Cars in India

I came across an article regarding Self Driving Cars and was thoroughly impressed with the idea. Look at the creativity & ideation involved. It's a boon for people who can't drive and have to depend on others for commuting. But I shudder to think what would be the fate of…

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Water Cooler
September 1, 2015

Spotting The Unseasonal Rainbow In India

Woke up to a whole bunch of friends sharing their profile-pic in Facebook, with the rainbow filter.  Sleep deprived through the last couple of weeks, I wondered, whether I missed my chance of spotting a rainbow in this wonderful weather, here in Mumbai.   A couple of seconds later, I…

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Digital Experience
July 20, 2015

Science Behind Search Engine Results & Rankings

Often customers come to us with a requirement like “We want our brand to reach the first page of Google”. Our advice to all those are aiming to get there is “Good SEO work only gets better with time”.   There are 3P’s to any SEO marketing effort – Patience,…

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Digital Experience
June 17, 2015

Tweet today, retweet tomorrow

A sequel to the start up guide to digital dummies, it’s only fair that we take the next step forward and dive digitally into Twittersphere!  Though Twitter may look daunting as you log in, with the number of followers some people have, this ever evolving platform is so user friendly…

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Digital Experience
May 12, 2015

Internet of Things – What it means to us?

Neil Gross predicted in 1999 - “In the next century, planet earth will don an electronic skin. It will use the internet as a scaffold to support and transmit its sensations”.   Internet of things, IoT in short is slowly gaining momentum across various spheres of our life. What is…

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Digital Experience
April 26, 2015

Smart Watches – The Smart Move?

“The only constant thing in the world is Change”. Yet it is one of the hated words in my dictionary. I simply refuse to change. I push, complain, sulk and drag my feet as much as I can before I give in to the inevitable.   The decision to buy…

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Water Cooler
March 8, 2015

Quick Tips By A Workaholic : Some Inspiration

Workaholics are almost always inspired in life. They are driven by the need for results and to achieve what's on their mind.  But, when they hail from the creative arts, how would they deal with the quest for immediate or instant inspiration?   An irony of sorts, the compulsive urge to…

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Digital Experience
February 28, 2015

A Startup Guide To Digital Dummies : An Overview

Before you take offence to the term Digital Dummies, let me own up to being one! Originally from the traditional school of advertising, coming home to Social Media and accepting the nuances of this ever evolving platform was quite a challenge.   It started off with the good old Orkut,…

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Marketing Videos
January 22, 2015

Content to woo your customers

Content is the king. This overused metaphor has led to a frenzy of articles, blogs, posts, videos, presentations, white papers, infographics, tweets and what not. Have you ever come across a blog with great information but with paltry followers? What could have gone wrong? In the marketing world, thousands of…

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Water Cooler
December 17, 2014

More Power To Net Neutrality! All You Want To Know About It

Internet is the way the world lives now. It has revolutionized the way we procure information, educate, interact, purchase, entertain and conduct business. Net is the one of the few platforms available for free exchange of communication. Today in India Net Neutrality is under the spotlight. Let’s understand the reasons…

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Water Cooler
November 13, 2014

Why Should Youngsters Have All The Fun?

Gone are the years of busy spring time, nudging me gently in to the autumn years of my life… “Gainfully unemployed, very proud of it, too” is the quote which fits my current stage of senior citizenship. Relaxed lifestyle, time for friends, family and things I missed out during the…

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Digital Experience
October 10, 2014

How the mobile payment game changes with the launch of iPhone 6

Mobile payments were conventionally seen only as a fancy perk to tech-savvy audiences. It wasn’t something businesses were compelled to offer in order to stay in the game. However, this scenario may be significantly changing.   Apple Pay and what makes it a game changer With the unveiling of the…

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Digital Experience
September 5, 2014

The Evolving Scene Of the Mobile Creative

While more and more consumers are shifting to mobile, the art of mobile advertising is still using Jurassic concepts such as banner ads, a format that s known to only marginally support advertising campaigns. However, the storyline is significantly changing now. Today’s, is a market that has evolved from being…

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Water Cooler
August 1, 2014

Use Of Content to Ease Your Ecom Customers Decision Making

Have you been seeing recently a lot of ads on online shopping sites? It is the effect of growing popularity of this mode of shopping. These ecommerce(Ecom) sites have changed the world of shopping in terms of the purchase, the timing and experience. Nowadays, the concept of buying jewelry or…

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Digital Experience
July 12, 2014

Applications That Truly Leverage The Power Of iOS8

Touted to be one of the biggest overhauls to the iOS operating system since its launch, iOS8 comes with unique changes that may not be immediately noticeable right after an update. The most radical upgrades such as extensions, third-party keywords and other features are included to provide better flexibility and…

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Digital Experience
June 28, 2014

Cool Windows 10 Features You Don’t Know About

Microsoft recently unveiled its newest version of the Windows operating system. While the announcement also spoke about a bunch of new features, a number of others were left out. Here are a few amazing feature aspects of the latest OS that are expected to be of value to its users…

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AI & Analytics
May 25, 2014

Data mining & decisions for a dynamic business

We are living a rapidly changing world. Yesterday’s craze is fast becoming today’s waste. If this is the status of the product lines, do we need to say anything about the businesses behind them? It’s imperative for businesses to not only stay afloat but find profitable ways to ensure business…

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Water Cooler
April 20, 2014

Integrated Marketing – The Why’s & How’s.

Often brands go for a digital marketing service provider with a spec saying “We want SEO and we want our brand to be on the first page in so many months” or “We want a social media engagement – our products, our offers should be used for engagement”. These are…

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Digital Experience
March 18, 2014

What Is A Hashtag And What Does It Mean For A Brand?

If you’re a social media rookie, hashtags may seem confusing and unnecessary. However, for social media campaigners it is an integral way to communicate online, come up in search results, and it can be a lot of fun too. What is a #Hashtag ? # A hashtag sign are those…

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Digital Experience
February 15, 2014

5 Scientifically Proven Ways That Gets You More Retweets

We all know the chirpy ‘Tweets’ – the 140-character text messages that is currently being used in a big way for all sorts of news reporting, advertising, celebrity propagation, product promotion and even business engagement.   Those who work in social media truly understand the significance of each of these…

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Water Cooler
January 10, 2014

Google Auto Navigation Cars – Implications Of Traffic Violations

While some of the world’s biggest car manufacturers have invested decades in trying to develop vehicles that drive themselves, obviously they are significantly behind Google. This internet giant recently announced that their self-driving fleet of vehicles has logged about 700,000 miles on public roads around the United States.   In…

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Digital Experience
December 8, 2013

How To Maximize Your Company’s Influence On LinkedIn

Owning a company page on LinkedIn has come of age. Not only are businesses using it to reach out to potential partners and employees, but also, use it to share relevant information and marketing material. With the latest publishing tools, not everyone can find a voice on LinkedIn. Today, this…

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Water Cooler
November 5, 2013

How To Decide Name Of A Product? Top Factors To Consider

Names matter. A name is one thing you should get right, right from the start. Considering how much time your parents must have spent deciding upon your name, names of people and yes, products are pretty much - hard to decide. So what really comes in mind when you think…

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Digital Experience
October 20, 2013

4 Appalling Web Browsers You Might Never Use

While most of the world has gotten cozy with browsers such as Firefox, Mozilla, Safari, Chrome, and the reigning Internet Explorer – you’d be rather surprised that there also exists a breed of obscure web browsers that will guarantee some hair raising experiences. Here’s a lowdown on some of the…

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Digital Experience
October 10, 2013

7 Steps For Measuring ROI On Social Media

When businesses want to take a flight on wheels ontight marketing budgets, with a vision of high ROI, then what works best for them is a right strategy with carefully planned steps.   This blog ensures you a high ROI on social media strategy by guiding you on how to…

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Digital Experience
September 5, 2013

5 Top Tools To Get More Out Of Google Plus

In spite of the initial apprehensions among digital theorists, Google+ is here to stay. If used the right way, it is a great platform to leverage brand success, and to create a rather engaged following. Research suggests that users also find its environment rather refreshing as compared to say, Facebook…

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Water Cooler
August 25, 2013

What Colour Is Your Brand? Power Your Brands With Colors

I was watching a group of children playing a game of colors. Once the catcher named a color and the rest were running to find any object of that color to touch. The one who gets caught before touching any object of that color becomes the catcher of the next…

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Water Cooler
July 15, 2013

Everyday Household Products? Just How Do Power Brands Differentiate

‘Stop trying to fit in when you were born to stand out’ is a famous line from a Hollywood movie. This certainly holds true in the world of brand wars where every brand is positioning itself to ‘stand out’ by pitting against every other who is trying to ‘fit in’.So…

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Water Cooler
June 10, 2013

Business Mobility And BYOD

In today's tech-savvy world, employees are being encouraged to embrace innovation and trends by integrating their own personal mobile devices into the enterprise IT fabric. If one gauges at the enterprise IT trend of past 20 years or so, one can easily find how first laptop freed PC users from…

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Water Cooler
May 5, 2013

Builders or Developers? How To Choose one?

I always think that life for the earlier generation was much simpler. More relaxed lifestyle, less interruptions after work, less competition, people happy with their state in life. Many of our parents were born, brought up, worked and even now living in the same town. So housing in their generation…

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AI & Analytics
April 26, 2013

What is predictive analysis and how can it help solve business problems

Surveys show that 60% of organizations that made use of predictive analysis tools were able to solve their problems timely, as against the average of 46.2 hours spent every month in critical problem solving scenarios with no support of predictive tools.   Over the recent years, “Predictive Analysis” as a…

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Water Cooler
March 15, 2013

Beer Versus Coke – Which Makes Lesser Of A Devil?

The answer to this leading question is a rather personal one that depends on one’s own tastes and needs. The real question to ask yourself when making a choice between drinking beer versus Coke is whether you intend to cut back on your calories or your bigger concerns are the…

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Digital Experience
February 10, 2013

Using Credit Card Behavior For Targeted Advertising

A few years ago, MasterCard floated the idea of web based ad targeting by using an individual’s credit card purchase history as the source of marketing communication customization. However, the company later chose to shelve the idea citing regulatory issues that dictate how financial service providers are permitted to handle…

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Digital Experience
January 30, 2013

Smart phones to smart coupons: How are retailers leveraging the power of mobile

Mobile marketing has become an integral element in every leading brand’s success story. A large number of businesses are recognizing the quintessential smart phone as an effective marketing medium that can be leveraged to engage with customers. A specifically popular mobile marketing channel that is being currently explored is that…

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