Content to woo your customers

Content is the king. This overused metaphor has led to a frenzy of articles, blogs, posts, videos, presentations, white papers, infographics, tweets and what not. Have you ever come across a blog with great information but with paltry followers? What could have gone wrong? In the marketing world, thousands of…

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Using Credit Card Behavior For Targeted Advertising

A few years ago, MasterCard floated the idea of web based ad targeting by using an individual’s credit card purchase history as the source of marketing communication customization. However, the company later chose to shelve the idea citing regulatory issues that dictate how financial service providers are permitted to handle…

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